Social Media Coordinator

Guardian Dentistry Partners • Miami, FL

10d • $65,000 - $75,000 • Remote

About The Position

Guardian Dentistry Partners is seeking a creative, highly organized, and hands-on Social Media Coordinator to enhance social media presence across its network of dental practices. This role focuses on creating engaging, authentic content that showcases individual practices, teams, doctors, and the Guardian Dentistry Partners brand. It involves more than just scheduling content; the ideal candidate will be comfortable filming, editing short-form videos (Reels and TikToks), identifying trends, coaching local teams, and developing scalable content strategies. The coordinator will manage the company's social presence while empowering practice teams to become stronger content creators through training and support.

Requirements

• 2–4 years of experience in social media, content creation, digital marketing, or a related role.
• Strong experience creating and editing short-form video content.
• Proficiency with tools such as CapCut, Adobe Premiere Pro, Canva, or similar editing platforms.
• Comfortable filming content using both smartphones and professional/basic camera equipment.
• Strong understanding of Instagram, Facebook, TikTok, Reels, trends, algorithms, and platform best practices.
• Ability to translate a broad strategy into creative, engaging content.
• Comfortable coaching and training people with little social media experience.
• Strong project management and organizational skills.
• Ability to manage content across a large number of brands and locations without sacrificing quality.
• Comfortable working independently and taking ownership of social strategy and execution.
• Strong communication and relationship-building skills.
• Willingness to travel approximately 8 regional trips per year.

Responsibilities

• Develop and execute social media content across Instagram, Facebook, TikTok, and emerging platforms.
• Create engaging short-form video content, including Reels and TikToks.
• Film, edit, and publish content featuring doctors, team members, patients, office culture, education, technology, recruiting, and brand personality.
• Identify relevant social trends and translate them into content appropriate for dental practices and the GDP brand.
• Write engaging captions and social copy while maintaining individual practice brand voices.
• Build content strategies that balance scalable national content with authentic, office-specific content.
• Maintain social content calendars and ensure consistent posting across participating practices.
• Monitor performance and use social analytics to continually improve content.
• Lead monthly virtual social media trainings and check-ins with participating practices.
• Teach office teams how to capture better photos and videos and create engaging social content.
• Develop simple content guides, prompts, shot lists, and best practices for offices.
• Serve as the primary social media resource for practice teams.
• Identify strong content creators within offices and help scale their ideas.
• Travel to each of GDP's eight regions approximately once per year to capture original content.
• Plan content shoots in advance to maximize usable content captured during visits.
• Capture a mix of practice-specific and evergreen content.
• Organize and maintain a content library for repurposing.
• Support the rollout and management of social accounts across GDP practices.
• Ensure appropriate access, backup accounts, permissions, and account organization.
• Help establish scalable processes for continued growth.
• Partner with the broader marketing team to ensure social supports campaigns, brand initiatives, recruiting, and practice priorities.

Benefits

• Competitive health, dental, vision, long-term and short-term disability, and life insurance plans.
• Participation in a 401 (k) plan with company match.
• Remote workforce model & flexible schedule.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed