Social Media Coordinator

KSHB / KMCI / The EW Scripps CompanyCincinnati, OH
Remote

About The Position

Scripps is seeking a Social Media Specialist to oversee our social media platforms and advertising processes from start to finish. In this remote role, you'll be the go-to expert for our sales teams, creating compelling content while staying ahead of the latest trends in social media advertising.

Requirements

  • Bachelor's degree in marketing or related field preferred or equivalent experience
  • Minimum of 2 years of experience in digital sales and or digital sales support required
  • Experience with digital ad serving technology
  • Experience with order and social media ad platforms
  • Experience with web analytics, e.g. Omniture, Quantcast, Google Analytics
  • Experience with order management systems e.g. Wide Orbit traffic, DoubleClick, and FatTail order management systems
  • Experience with vendor management

Nice To Haves

  • Digital and social media savvy
  • Working knowledge of Trello / Google Drive applications, specifically Sheets
  • Familiarity with Facebook Creator Studio/Ads Manager
  • Familiarity with Digital and Broadcast advertising
  • Excellent analytical / problem-solving skills
  • Excellent organization skills
  • Ability to successfully manage several orders simultaneously in a deadline-oriented environment
  • Strong communication skills
  • Comfort interacting with all levels of the organization
  • Strong writing and grammar skills
  • Adaptable in constant change environment
  • Proactive
  • Resourceful
  • Meticulous attention to detail
  • Creative thinker
  • Strong Collaboration skills
  • Quick learner
  • Ability to coach and mentor others a plus

Responsibilities

  • Establish and ensure compliance with service level agreements.
  • Provide subject matter expertise regarding all social media advertising guidelines including important parameters, e.g. text limitations and prohibited content.
  • Serve as an expert in creation software.
  • Content Creation - write ad copy in tone/voice consistent with Scripps brands.
  • Schedule and maintain documentation/calendar ensuring we are not over-posting.
  • Manage all steps within the process (making sure handshake/hashtag are included, nuances within Creator Studio/Ads Manager).
  • Manage approval process with Ad Operations Analyst and local sales teams.
  • Implement efficient intake workflows as well as provide success metrics to campaign managers and local sales teams.
  • Provide relevant reporting to Campaign Managers and local sales teams.
  • Cultivate productive professional relationships with clients, vendors and internal teams.
  • Other duties as assigned.

Benefits

  • Scripps is committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
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