Social Media Coordinator

Dirty Mo Media • Mooresville, NC

6d

About The Position

Dirty Mo Media is looking for a Social Media Coordinator who lives and breathes content. This person eats algorithms for breakfast, thinks in Reels and TikToks, and sees every trending sound or meme as an opportunity. You’ll help keep Dirty Mo Media at the forefront of NASCAR and sports culture by pitching nonstop ideas, executing fast, and finding new ways to grow our reach and impact across all platforms. You’ll work closely with our creative, production, and leadership teams to make sure our social presence feels bold, authentic, and impossible to scroll past. The ideal candidate is hungry, curious, and thrives in a fast-moving environment where new ideas are celebrated daily.

Requirements

• Bachelor’s Degree preferred (Marketing, Communications, Journalism, or related field).
• 3–5 years managing or creating content for high-growth social media accounts, ideally in sports, entertainment, or digital media.
• Proven experience growing accounts and driving engagement through creative, trend-driven content.
• Strong understanding of platform algorithms, content formats, and analytics.
• Proficiency in editing tools (CapCut, Premiere, Photoshop, Canva, etc.).
• Familiarity with social publishing and analytics platforms (Meta Business Suite, TikTok Analytics, YouTube Studio, etc.).
• Excellent writing and communication skills.
• A strong creative instinct paired with data awareness.
• Strong organizational and resource management skills.
• Creator mindset: ability to both make and manage content.
• Proficiency with social publishing, analytics, and editing tools.

Nice To Haves

• Are the first to send viral TikToks to the group chat.
• Can’t scroll without thinking, ‘We could do this, but better.’
• Think weekends are for watching content blow up, not catching up.
• Love sports, pop culture, and creative chaos in equal measure.

Responsibilities

• Pitch daily ideas that drive conversation, engagement, and growth across Instagram, TikTok, YouTube, X, and Facebook.
• Turn raw moments, quotes, and behind-the-scenes clips into must-watch content.
• Write captions that capture attention and feel unmistakably Dirty Mo.
• Post in real-time during races, major events, and trending cultural moments.
• Collaborate with producers, editors, and designers to package clips and visuals that pop.
• Be the first to spot and jump on platform trends before they peak.
• Find creative ways to blend NASCAR/Sports culture with mainstream trends, memes, and sounds.
• Monitor analytics and performance data to understand what’s working and push what isn’t.
• Study other sports and entertainment brands to identify opportunities for Dirty Mo to lead the pack.
• Actively engage with fans, athletes, and partners in comments and stories.
• Find opportunities to humanize the brand and make our audience feel seen and heard.
• Support community-building across emerging fan accounts and sub-brands.
• Work hand-in-hand with the Head of Original Programming & Digital Strategy to execute campaigns and launches.
• Coordinate content calendars and maintain posting consistency.
• Support merchandise drops, podcast releases, and partnership activations through compelling social content.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level