Social Media Coordinator, College of Fine Arts

The University of Texas at Austin•Austin, UT

17h•Hybrid

About The Position

The College of Fine Arts at The University of Texas at Austin is seeking a Social Media Coordinator to develop and execute social media strategy for the college, the Department of Design, and the Department of Arts and Entertainment Technologies. In partnership with the Director of Communications, the coordinator creates audience-centered content consistent with the college’s brand voice and aligned with college, departmental, and University priorities. The role creates content, manages community engagement and paid campaigns, and tracks performance across assigned social channels to amplify stories, programs, and events. The coordinator creates and edits photography, video, and graphics; promotes events; moderates comments and responds to messages; manages social media campaigns promoting college summer camps; and coordinates with other college social media account managers. The role analyzes social media and web analytics, applies findings to improve results, monitors trends and tools, and provides backup support for website content, internal email marketing, and digital slides. The position reports to the Director of Communications and is based at the UT Main Campus. It is scheduled for 40 hours per week. Following a probationary period of full-time in-person work, the position may be eligible to work remotely one day per week with supervisor approval. The work is performed in a shared cubicle under standard office conditions, with schedule flexibility at times for evening and weekend events. The position requires occasional lifting and moving and repetitive keyboard use. Salary range: $63,000–$68,000.

Requirements

Bachelor’s degree; relevant education and experience may be substituted as appropriate.
At least two years of professional journalistic writing experience for digital channels.
At least two years of experience defining and delivering content that meets users’ needs.
At least two years of experience with content creation and content strategy.
At least two years of experience in online marketing and communications, journalism, public relations, or a related field.
At least two years of experience successfully managing, writing, and/or creating content for social media channels and websites for message delivery and community engagement.
Demonstrated ability to use a full range of storytelling methods.
Intermediate photography and video shooting and editing skills.
Superior writing, editing, and proofreading skills, including verifying factual accuracy and following editorial policies and guidelines.
Ability to edit and arrange text and design to optimize readability and engagement.
Ability to work as part of a small team in a fast-paced environment, learn new concepts, and adapt to change.
Strong oral and interpersonal communication skills, including navigating formal and informal communication and decision-making channels.
Ability to stay focused, adapt content to the intended audience, review others’ content and provide feedback, and balance daily work with medium- and long-term projects despite frequent interruptions.
Self-motivation, initiative, and willingness to seek out work and accomplish goals.
A Class C operator’s driver’s license and a current three-year driving record from the current state of residence. Applicants who are not Texas residents must obtain a Texas driver’s license within 30 days of becoming a Texas resident.

Nice To Haves

More than two years of experience in communications, marketing, public relations, or journalism.
More than two years of experience managing, writing, and/or creating social media and website content for message delivery and community engagement.
Working experience with web content management systems, email marketing platforms, Adobe Creative Suite, and general design principles.
Experience working at a higher education institution or in an arts organization.
Familiarity with AP Style.
Strong understanding of social media analytics, Google Analytics, and other analysis tools.

Responsibilities

Develop and execute social media strategy for assigned college and departmental channels in partnership with the Director of Communications.
Plan, develop, and create audience-centered content for the College of Fine Arts, Department of Design, and Department of Arts and Entertainment Technologies social media channels.
Shoot, edit, and deliver photography and video for social channels, including capturing signature college and departmental events.
Create social media graphics in collaboration with the senior graphic designer, following brand standards and guidelines.
Promote signature events on appropriate social media channels and add captured assets to the shared photo and video archive.
Manage assigned social media communities, including moderating comments and responding to messages.
Manage social media advertising campaigns promoting summer camps in the college.
Coordinate with managers of other college department and school social media accounts to share content and align on collaborations.
Ensure consistent messaging, adherence to the brand voice and written style guide, and accuracy and appropriateness across channels.
Review, analyze, and report on social media management tool and Google Analytics data, and use findings to improve content performance.
Stay current on social media trends, technologies, and applications, and identify ways to expand digital reach and audience engagement.
Provide backup team support for website content updates, content creation, internal email marketing, and digital slide updates.