Social Media Coordinator, College of Fine Arts

University of Texas at Austin

2d•$63,000 - $68,000•Hybrid

About The Position

The Social Media Coordinator develops and executes social media strategy for the College of Fine Arts, the Department of Design, and the Department of Arts and Entertainment Technologies, in partnership with the Director of Communications. The role ensures content is audience-centered, consistent with the college’s brand voice, and aligned with college, departmental, and University strategic priorities. The coordinator creates content, manages community engagement and paid campaigns, and tracks performance across assigned social channels, working with the communications team to amplify stories, programs, and events important to these units. This position reports to the Director of Communications. The position is based at UT’s main campus and works in a shared cubicle space under standard office conditions. Following a probationary period of full-time in-person work, the position may work remotely one day per week with supervisor approval. The schedule may flex to capture content at evening and weekend events or programming. Duties may also involve repetitive keyboard use, manual dexterity, and occasional lifting and moving.

Requirements

Bachelor’s degree.
At least two years of professional journalistic writing experience for digital channels.
At least two years of experience defining and delivering content that meets users’ needs.
At least two years of experience with content creation and content strategy.
At least two years of experience in online marketing and communications, journalism, public relations, or related fields.
Two or more years of experience successfully managing, writing, and/or creating content for social media channels and websites for message delivery and community engagement.
Demonstrated ability to use a full range of storytelling methods.
Intermediate photography and video shooting and editing skills.
Superior writing, editing, and proofreading skills, including verifying factual correctness and following editorial policies and guidelines.
Ability to edit and arrange text and design to optimize readability and engagement.
Comfort working on a small team in a fast-paced environment.
Ability to grasp new concepts and adapt to change.
Strong oral and interpersonal communication skills, including navigating formal and informal communication and decision-making channels, adapting content for its audience, staying focused, and reviewing others’ content and providing feedback.
Ability to maintain focus amid frequent interruptions, balance daily work needs, and make progress on medium- and long-term projects.
Self-motivation, initiative, willingness to seek out work, and drive to accomplish goals.
Class C operator’s driver’s license. The selected applicant must provide a current three-year driving record from their current state of residence. A non-Texas resident must obtain a Texas driver’s license within 30 days of becoming a Texas resident.
Relevant education and experience may be substituted as appropriate.

Nice To Haves

More than two years of experience in communications, marketing, public relations, or journalism.
More than two years of experience successfully managing, writing, and/or creating content for social media channels and websites for message delivery and community engagement.
Working experience with web content management systems, email marketing platforms, Adobe Creative Suite, and general design principles.
Experience working at a higher education institution or in an arts organization.
Familiarity with AP Style.
Strong understanding of social media analytics, Google Analytics, and other analysis tools.

Responsibilities

Plan, develop, and create audience-centered content for social media channels maintained by the College of Fine Arts, Department of Design, and Department of Arts and Entertainment Technologies.
Shoot, edit, and deliver photography and video for social channels, including capturing content at signature events.
Create social media graphics in collaboration with the senior graphic designer and follow brand standards and guidelines.
Promote signature events through appropriate social media channels.
Add captured photo and video assets to the shared team archive.
Manage social media communities on assigned channels, including moderating comments and responding to messages.
Manage social media advertising campaigns promoting college summer camps.
Coordinate with managers of other college and school social media accounts to share content and align on collaborations.
Develop and execute social media strategy for assigned channels in partnership with the Director of Communications, aligned with college, departmental, and University strategic priorities.
Ensure consistent messaging, adherence to brand voice and written style guidance, and accuracy and appropriateness across channels.
Review, analyze, and report social media management tool and Google Analytics data, and apply findings to improve content performance.
Monitor social media trends, technologies, and applications, and identify ways to expand digital reach and audience engagement.
Provide team backup for website content updates, content creation, internal email marketing, and digital slide updates.