Social Media & Content Specialist

Hiossen • Ridgefield Park, NJ

3d • Hybrid

About The Position

Hiossen is seeking a Social Media & Content Specialist to create engaging content for education courses, trade shows, events, and dental practices. This role involves photography, videography, editing, and graphic design using Adobe Creative Cloud. You will manage social media calendars, run paid social campaigns on Meta and LinkedIn, analyze performance, and engage with the dental professional community. The ideal candidate will use AI tools to enhance efficiency and ensure compliance with healthcare marketing regulations. This position also supports internal content sharing and equipment maintenance.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• 2–4 years of experience in social media, content marketing, or paid campaign management.
• A strong portfolio of photography, video, and social graphics produced by yourself.
• Proficiency in Adobe Creative Cloud (Photoshop, Premiere Pro, Lightroom).
• Hands-on experience with DSLR/mirrorless cameras, lighting, and audio equipment.
• Solid working knowledge of Meta Business Suite, Meta Lead Forms, and LinkedIn Campaign Manager, with a strong ability to analyze campaign analytics.
• Regular and practical use of AI tools for content creation, data analysis, and reporting.
• Strong written and verbal communication skills, comfortable interacting with clinicians and stakeholders.
• Valid driver's license and ability to travel up to 30%, including some evenings and weekends.

Nice To Haves

• Experience in the dental, medical device, or healthcare industry.
• Proven experience setting up and managing Meta Lead Forms and native LinkedIn Lead Gen Forms for lead capturing.
• Experience conducting competitive intelligence and social media benchmarking.

Responsibilities

• Photograph, film, and edit content at education courses, trade shows, events, and dental practices, working directly with clinicians and key opinion leaders.
• Design social graphics, thumbnails, and short-form videos using Adobe Creative Cloud, and partner with the design team on larger projects.
• Plan and manage the social media calendar across Instagram, Facebook, LinkedIn, and YouTube, with a focus on clinical and educational content.
• Run paid social campaigns on Meta and LinkedIn, including customer list targeting, custom lead generation forms, and event promotion.
• Manage and optimize ad budgets, conduct A/B testing on ad creatives and targeting, and continuously improve campaign metrics (CPL, CPA, CTR, ROAS).
• Conduct competitor research and benchmark industry trends across social media platforms to identify growth opportunities and optimize brand positioning.
• Track performance using platform analytics and AI tools, delivering structured monthly reports and actionable insights to the Marketing team to refine overall digital strategies.
• Engage with followers and respond to comments and messages from dental professionals to build a strong community.
• Use AI tools to speed up copywriting, editing, and reporting, while ensuring all ad messaging and content comply with medical device and healthcare marketing regulations.
• Support internal employees and teams in sharing official content.
• Maintain company camera and production equipment.

Benefits

• Health, Vision & Dental Insurance: Comprehensive coverage for you and your family
• Life Insurance & AD&D: Basic Life Insurance and AD&D, 100% company-sponsored
• Disability Insurance: Short-term and long-term disability, 100% company-sponsored
• 401(k) Plan: Company match up to 5% of salary
• Paid Time Off: 15 days in the first year (6 vacation + 9 sick days), increasing to 20 days from the second year
• Birthday PTO: One paid day off on your birthday
• Paid Holidays: 10 paid holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level