Social Media & Content Specialist - Sheffield Village, OH
About The Position
W.A. Smith Financial Group is seeking a Social Media & Content Specialist to lead and execute the firm’s organic social media efforts across all major platforms including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube. This role requires someone who understands how to distribute content strategically, capture attention, drive engagement, create compelling copy, build audience trust, and help convert attention into meaningful business opportunities. The specialist will work closely with the marketing team and leadership team to help grow both the W.A. Smith Financial brand and Bill Smith’s personal brand through consistent, high-quality content distribution and engagement. This is an opportunity for someone who loves social media, content, creativity, storytelling, audience growth, and building something meaningful inside a fast-growing company.
Requirements
- Strong understanding of all major social media platforms
- Experience with Meta Business Suite and LinkedIn management
- Experience using Canva, Adobe Suite, CapCut, and InDesign
- Strong copywriting and content creation ability
- Familiarity with AI tools such as ChatGPT
- Experience using social media scheduling platforms
- Basic camera, lighting, and audio production knowledge
- Ability to manage multiple content workflows simultaneously
- B2C social media experience is strongly preferred.
Nice To Haves
- General understanding of how marketing funnel to lead produced to conversion into sales opportunity works in the B2C space
- Financial services experience is not required.
Responsibilities
- Manage and execute content distribution across all social media platforms
- Create social media copy, captions, titles, thumbnails, and posting assets
- Schedule and publish content through social scheduling platforms
- Support the growth of Bill Smith’s personal brand social presence
- Engage with comments, messages, and audience interaction professionally and consistently
- Collaborate with the Marketing team on monthly content planning initiatives
- Capture organic internal content around the office, events, and community initiatives
- Assist with recording YouTube videos, Ascend 360 Insider episodes (weekly video email series), and founder/CEO content
- Coordinate with external video editors during post-production
- Monitor analytics, engagement, and KPI performance trends
- Help improve and optimize the firm’s Content OS over time
- Identify opportunities to improve social media reach, engagement, and lead generation
Benefits
- Competitive salary ($60,000–$70,000 range based on experience)
- Performance-based bonus opportunities tied to growth and results
- Clear expectations, KPIs, and growth opportunity
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
