Social Media & Video Content Specialist

Threshold Brands

3d•$60,000 - $65,000•Hybrid

About The Position

Threshold Brands is seeking a Social Media & Video Content Specialist to join their lean team. This role involves traveling to franchise locations approximately once a month to capture authentic photo and video content of real crews doing real work. The specialist will be responsible for editing and publishing this content, as well as training franchise owners and their teams on how to capture usable footage themselves. The position focuses on creating short-form and mid-form video content for social media platforms like LinkedIn, Instagram, and Facebook, repurposing longer content, and utilizing AI tools to enhance production workflow. Success in this role is measured by engagement and follower growth, and content that authentically reflects the businesses rather than a marketing department. Threshold Brands is a powerhouse multi-brand franchisor with over $375 million in annual system-wide sales, supporting 10 home service brands. They emphasize authenticity over high-end production, valuing sharp, real-world clips. The company culture is described as fast-paced, high-energy, and innovative, with a focus on continuous learning, respect for individuality, and welcoming cutting-edge ideas. They aim to be a franchisee-friendly company that empowers entrepreneurs.

Requirements

1-3 years creating social content (Internship, agency, freelance, or in-house all count)
Real video editing chops in Premiere, CapCut, After Effects, or similar
Evidence you have grown or genuinely engaged an audience somewhere
Fluency with current AI tools
Comfort walking into a business you have never been to and getting people on camera who did not wake up wanting to be on camera

Nice To Haves

Experience with franchising or home services
On-camera comfort, or experience directing people who have none
Photography beyond phone level

Responsibilities

Travel to franchise locations roughly monthly to shoot photo and video, then edit and publish it
Train franchise owners and their teams to capture usable footage on their own phones
Cut short-form and mid-form video for social: reels, shorts, testimonials, job-site clips, thought leadership
Own the content calendar across LinkedIn, Instagram, and Facebook while staying loose enough to jump on trends
Repurpose longer content from interviews, events, and conventions into social assets
Use AI tools to move faster on transcription, captions, cutdowns, batch versioning, and first-pass edits
Track what works, kill what doesn't, and tell us why