Social Media & Creative Content Specialist

Spelman College Portal • Atlanta, GA

1d • Onsite

About The Position

Spelman College’s Social Media and Creative Content Specialist is responsible for designing, implementing and tracking effective, high-yield social media content that meets the College’s marketing targets and advances the strategic narratives and goals of the College. The role creates compelling, audience-appropriate, multi-channel, contemporary videos, photos and content that engage and build relationships with target audiences (prospective students, current students, alumnae, donors, faculty, staff, parents, media and government officials.

Requirements

• Bachelor’s degree and a minimum of three (3) years of directly-related experience required.
• Must know the language, vernacular, specifications and requirements of the social sphere and have a deep understanding of social media tools.
• The incumbent will periodically be required to work outside of normal business hours to support visibility for major College events (e.g., commencement, inauguration events, etc.) and response to crises.
• Independent judgment and attention to detail is necessary to plan, prioritize and execute brand management via social media marketing.
• Reputation and crisis management is a facet of this role, and the strategist is responsible for monitoring social media and providing metrics on issues of importance to the College.
• Ability to speak effectively before groups of employees, students, alumnae, other College constituents and the public.
• To perform this job successfully, an individual must be experienced in creating and executing social media campaigns in Facebook, X (formerly Twitter), YouTube, LinkedIn and Instagram.
• The incumbent must have the ability to perform basic level skills using Microsoft Office Suite (Word, Excel, and PowerPoint).
• Must be able to conduct Internet research, and experience with Google analytics, email systems and a variety of electronic communication tools is preferred.
• In addition to producing correspondence, memos, and e-mails, duties may involve assignments that require creating spreadsheets or brochures.

Nice To Haves

• Background in higher education preferred, but not necessary.

Responsibilities

• Designs social media strategies to achieve communications and marketing strategic initiatives.
• Develops new video content strategies and initiatives to support the division’s strategic priorities and editorial themes.
• Management of all the College’s official social media platforms (Facebook, X, LinkedIn, YouTube, etc) and the Spelman President social media accounts ensuring up-to-date content and active engagement.
• Collaborates with members of the Division of Communications and External Relations team to ensure content is informative and appealing.
• Collaborates with team members to manage and promote the College’s podcast by planning episodes, writing engaging social media posts, and growing the listener community across all online platforms.
• Collaborates with student groups and campus student influencers to identify social ‘buzz’ regarding new initiatives and activities.
• Prepares monthly and annual analytics reports on social traffic/metrics, highlighting issues of importance to the College.
• Monitors social media platforms for user engagement, risk management and content optimization.
• Researches digital trends and maintains active content calendars aligned with strategic communications and marketing goals.
• Stays up-to-date with new digital technologies and social media best practices.
• Provides social media guidance and strategies and collaborates with campus partners to develop and execute social and visual media content for their respective divisions, offices, programs and/or initiatives to elevate the Colleges strategic priorities, including but not limited to Academic Affairs and the Office of the Provost, fundraising initiatives for the Division of Institutional Advancement’s annual campaigns; admissions related events and activity for Division of Enrollment Management, Student Affairs, and Technology Services.
• Manages and trains the College’s student social media ambassador team and interns as they assist in social and visual media content creation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level