Social Media & Content Specialist

Cars & Bids

11d•$70,000 - $80,000•Remote

About The Position

Cars & Bids is seeking a Social Media & Content Specialist to build and grow the auction side's social media presence. This role is ideal for someone deeply immersed in car culture who can create engaging content across various platforms to drive auction participation. You will be responsible for all organic channels, including social media, forums, and email, and will be expected to create video and static content yourself. The goal is to increase engagement, follower count, auction participation, and overall marketplace growth.

Requirements

Deep immersion in car culture (e.g., active on car Reddit, car TikTok, or forums).
2-4 years of experience creating and publishing social content, preferably in a high-engagement environment.
Deep understanding of social metrics, analytics, and their connection to business performance.
Comfortable and familiar with native social video creation (phone-shot, scrappy, built for the feed).
Ability to create static creative content.
Experience running email and social campaigns together to boost engagement.
Must provide links to 2-3 examples of social content or video created.

Nice To Haves

Professional video production background.
Automotive industry experience.
Sprout Social experience or similar.
Background in social listening.

Responsibilities

Own every organic channel for the auction business: Instagram, Threads, X, TikTok, Facebook, LinkedIn, YouTube, Reddit, old-school auto forums (Audi-World, Bimmerforums, and similar), and The C&B Community.
Manage top-of-funnel promotional emails (events, offers, content drops).
Plan and publish the organic social content calendar across all channels.
Build, shoot, edit, and post video and static creative content.
Monitor engagement and community sentiment, and participate in relevant online discussions.
Promote live auctions organically to drive bidders, watchers, and comments.
Draft top-of-funnel promotional emails.
Act as the community voice to help guide channel strategy, including defining distinct voices and purposes for each platform.
Discover how social media can prevent funnel drop-offs between discovery, submission, and auction launch.
Set channel-level KPIs and achieve them.