Social Media Content Specialist - Community Engagement

City of Mansfield JobBoard • Mansfield, TX

6d • $56,209 - $66,907

About The Position

The Social Media Content Specialist is responsible for developing, implementing, and managing digital content strategies to promote the City of Mansfield’s Community Engagement initiatives and the Visit Mansfield tourism brand. This position ensures consistent messaging across platforms, fosters community engagement, and enhances Mansfield’s reputation as a vibrant destination for residents, businesses, and visitors. The role involves close collaboration with the Director, Tourism Manager, and Community Engagement team to align messaging, campaigns, and promotions. Ability to work flexible hours, including evenings and weekends.

Requirements

• Demonstrated proficiency in writing, editing, graphics, and storytelling, with the ability to adapt tone for various audiences.
• Strong Proficiency in social media platforms (Facebook, Instagram, TikTok, LinkedIn,YouTube, X), analytics tools, and scheduling platforms.
• Experience with Adobe Creative Suite, Canva, or similar tools for visual content creation.
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.
• Passion for community engagement, tourism, and showcasing Mansfield’s unique character.
• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent experience).
• 5-7 years of experience in social media management, content creation, or digital marketing, preferably within government, tourism, or community engagement sectors.

Responsibilities

• Create, curate, and manage engaging content across official City of Mansfield social media channels (Community Engagement, Mansfield Commission for the Arts, Historic Downtown Mansfield, and Visit Mansfield).
• Develop multimedia content, including graphics, short-form video, photography, and copywriting, tailored to diverse audiences.
• Collaborate with the Tourism Manager and Community Engagement staff to promote tourism initiatives, events, attractions, and city programs.
• Support citywide events, festivals, and cultural programs through live social coverage, community interaction, and post-event storytelling.
• Ability to handle on-site and servicing of industry and event trade shows
• Monitor analytics and coordinate with the Tourism Manager to prepare monthly reports to assess campaign effectiveness, audience growth, and engagement.
• Ensure content adherence to Mansfield’s brand standards and strategic goals for Tourism and Community Engagement.
• Track trends and best practices in digital communications for innovative content strategies.
• Respond to community inquiries and comments in a professional, timely manner, supporting transparency and resident engagement.
• Partner with Communications, Parks & Recreation, and Cultural Arts to create unified city campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level