Social Media & Content Specialist

DeVita & Hancock Hospitality•Wading River, NY

1d•Onsite

About The Position

The Social Media & Content Specialist is responsible for creating, organizing, and executing digital content across 4 business lines. This role is primarily focused on social media and content creation, while also handling essential marketing-related administrative duties. Success in this position requires a balance of creativity and structure—bringing fresh ideas to life while staying aligned with brand direction, timelines, and priorities.

Requirements

Strong creative instincts with the ability to translate ideas into finished, on-brand content
Equally strong organizational skills and attention to detail
Ability to stay focused on assigned tasks and execute within defined guidelines
Comfortable working from a content calendar and meeting deadlines consistently
Experience managing multiple brands or locations simultaneously
Familiarity with social media platforms and scheduling tools
Clear written communication and the ability to take direction

Nice To Haves

Proficiency in design tools preferred
Creative but disciplined—able to ideate without losing sight of priorities
Self-directed while remaining aligned with established strategy
Comfortable balancing creative work with routine administrative tasks
Adaptable in a fast-paced environment

Responsibilities

Plan, create, and schedule social media content for 4 distinct properties using an established content calendar.
Develop engaging content for: Weddings and special events, Two on-site restaurants, Spa and salon services, Wellness suite programming
Write captions, short-form copy, and promotional content consistent with brand voice
Design marketing assets using tools such as Canva, Adobe Express or Adobe Creative Suite
Coordinate with photographers and vendors to source, organize, and deploy visual content
Occasionally be on-site after hours + weekends for events to capture initial content or coordinate with photography teams (up to 10 hours per week)
Create and update online listings and marketing platforms as needed
Draft and distribute press releases and marketing communications
Maintain organized content libraries, calendars, and asset folders
Track deadlines, approvals, and scheduled posts to ensure timely execution
Light community management duties on online platforms including social media, review sites and Google.