Social Media Content Specialist

Barrett Distribution Center • Franklin, MA

6d • $76,000 - $86,000 • Remote

About The Position

The Social Media Content Specialist is responsible for creating, scheduling, and publishing engaging digital content across key social platforms—including LinkedIn, Instagram, Facebook, X (Twitter), and TikTok. This role blends creativity, organization, and analytics to grow brand visibility, support business objectives, and deepen audience engagement. This fully remote position works Monday through Friday, from 8:30am-5pm. The compensation range for this position is $76K-$86K/year, depending on experience.

Requirements

• Bachelor’s degree in marketing, communications, Digital Media or related field. May substitute 8+ years of experience in leu of degree.
• Minimum of Three (3)-Five (5) years of experience in social media coordination or content marketing
• Strong writing and visual storytelling skills, with a portfolio of past work.
• Proficiency with Canva, Adobe Spark, or equivalent design tools.
• Familiarity with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social, Later).
• Understanding of social media analytics and performance metrics.
• Strong organizational and project management abilities.
• Must demonstrate excellent verbal and written communication skills, the ability to work independently, as well as organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines and the ability to function well in a high-paced and at times stressful environment.

Responsibilities

• Create, schedule, and post daily/weekly content across LinkedIn, Instagram, Facebook, X, and TikTok.
• Develop and maintain strategic content calendars aligned with marketing and campaign goals.
• Write compelling captions, hashtags, and calls to action tailored to target audiences.
• Design graphics, infographics, and short-form videos using Canva, Adobe Spark, or similar tools.
• Repurpose blogs, whitepapers, webinars, and other long-form content into social media snippets.
• Maintain an organized, up-to-date content library.
• Monitor all social channels for comments, messages, and audience interactions.
• Respond to inquiries and escalate issues when necessary to protect brand reputation.
• Support employee advocacy initiatives and executive thought leadership programs.
• Coordinate live-event social media coverage, including real-time posting and engagement.
• Track channel performance using analytics tools (platform insights, Google Analytics, etc.).
• Prepare and present monthly social media performance reports with insights and recommendations.
• Monitor platform algorithm changes and adjust strategy accordingly.
• Manage paid social boosts and targeted ad campaigns across platforms.
• Track spending and ensure campaigns remain within budget.
• Collaborate with the marketing team to optimize paid content for reach and conversions.
• Partner with the sales team to amplify client testimonials, success stories, and case studies.
• Work closely with marketing, design, and content teams to ensure consistent brand messaging.
• Ensure all content adheres to brand guidelines, legal requirements, and platform policies.
• Performs other related duties as assigned.
• May include up to 25% travel based on business needs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees