Social Media & Content Marketing Specialist
About The Position
SynergenX (including Low T Center) is a nationally recognized healthcare and wellness organization specializing in hormone optimization, weight management, and patient-centric care. We are a direct-to-consumer (D2C) brand operating in a regulated healthcare environment, with rapid growth across multiple markets. We are seeking a hands-on Social Media & Content Marketing Specialist who thrives in execution—not just strategy—and wants to make a measurable impact on brand growth, engagement, and lead generation. This role is responsible for owning and executing social media and content marketing efforts across platforms including Facebook, Instagram, LinkedIn, X (Twitter), and TikTok. You will create, publish, analyze, and optimize content that directly supports brand awareness, patient trust, and business growth. This is not a remote role and not a people-manager position. It is ideal for someone who personally creates content, analyzes performance, and continuously improves results in a fast-paced, D2C healthcare environment.
Requirements
- 3-4 years of hands-on social media and content marketing experience
- Proven experience with D2C brands (healthcare, wellness, consumer, or regulated industries strongly preferred)
- Marketing Bachelors degree required.
- Demonstrated success growing social media accounts with measurable impact
- Strong writing and editing skills across multiple content formats
- Experience using social media management and analytics tools
- Working knowledge of SEO and content optimization
- Highly organized, deadline-driven, and execution-focused
- Links to social media accounts you personally managed
- Clear metrics (e.g., follower growth, engagement rates, traffic, conversions)
- Examples of short-form video, campaigns, or content series
- A brief explanation of your direct role in execution and results
Responsibilities
- Develop and execute platform-specific social strategies aligned to business goals
- Own daily posting, scheduling, monitoring, and engagement across all channels
- Actively respond to comments, DMs, and mentions to build community and trust
- Partner with the Director of Marketing on coordination with paid social and PR agencies
- Create high-quality posts, captions, short-form video, stories, and campaigns
- Collaborate with the Digital Graphic Designer to ensure brand-aligned visuals
- Write and edit blog content, email copy, and landing page content as needed
- Maintain and execute against a structured content calendar tied to campaigns
- Track engagement, follower growth, traffic, and conversion metrics
- Use tools such as Google Analytics, Sprout Social, or Hootsuite to measure ROI
- A/B test content formats, posting cadence, and messaging to drive improvement
- Translate performance data into clear insights and recommendations
- Stay current on platform updates, trends, and algorithm changes
- Identify influencer and partnership opportunities that align with brand voice
- Test emerging content formats and report on effectiveness
Benefits
- Competitive salary
- Comprehensive medical, dental, and vision insurance
- Paid time off and paid holidays
- 401(k) options
- Stable, growing organization with direct access to leadership
- Opportunity to make a visible, measurable impact on a national brand
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
