Social Media Content Specialist

Ko-Kwel Casino Resort Coos Bay • North Bend, OR

7d

About The Position

Let's Be Friends! At Ko-Kwel Casino Resort, there's nothing better than being around your friends, and that's exactly the atmosphere we want to create here. We want team members to feel like they're welcomed with the unique experiences and growth we can offer. Come be part of the special atmosphere and hospitality of the hotel, or the welcoming, fun and friendly character of the restaurants and casino. Join our team in its dedication to be the leading destination for gaming and hospitality on the beautiful, southern Oregon coast! As the Social Media Content Specialist at Ko-Kwel Casino Resort, you are the voice, the lens, and the personality behind how our guests and community experience us online. In this role, you bring our brand to life by capturing moments, highlighting experiences, and creating content that feels authentic, playful, on-trend, and engaging. You combine creativity with strategy and storytelling with analytics to build relationships, grow loyalty, and invite new guests into the world of The Mill through vibrant, thoughtful digital content. What you bring to the table Make sure the space stays safe, clean, and friendly for both guests and the rest of the team; speak up and report any safety concerns to the Safety Committee.

Requirements

• Friendly and approachable attitude that helps guests (and the team) feel welcome and cared for every day.
• Minimum of three (3) years of experience in social media management.
• Proficient with DSLR/SLR camera with a meticulous eye in photography.
• Knowledge of Adobe Creative Suite with a strong background in video and audio editing.
• Adaptability to master new equipment and enhance the scope of your role.
• Strong understanding of content marketing principles, SEO, SEM, web traffic metrics, and paid advertising.
• A strong, in-depth understanding of social media platforms, strategies, management, planning and analytic tools to track and optimize content performance.
• Thorough knowledge of the principles, methods, and techniques of communications, including writing, effective speaking, media relations, and community relations.
• Exceptional organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strategically design and manage a cohesive content calendar, ensuring dynamic flow of engaging posts across all social media platforms, while remaining adaptable to real-time changes.
• Ability to work flexible hours for festivals, special events, varying shifts, holidays and weekends.
• Desire for team-first approach, transparency, thoughtful disagreement, with constructive feedback (both giving and offering).
• A passion for constant learning and a dynamic change-up in project opportunities with a creative mindset to explore new ideas and trends to ensure content remains fresh and innovative.
• Experience formulating and pitching ideas and concepts without fear of rejection.
• Comfortable communicating clearly and positively with both guests and teammates.

Nice To Haves

• Bachelor's degree in Communications, Graphic Design, or related field is preferred. A combination of education, experience and skills may be considered.
• Casino or related hospitality experience is helpful but not required.

Responsibilities

• Plan and collaborate on photography and videography sessions that highlight the beauty of our property, the surrounding area, and the experiences that make The Mill a true destination.
• Accompany VIP excursions and special experiences to capture authentic guest moments that showcase the uniqueness and warmth of our resort.
• Create compelling short-form and highlight video content that brings festivals, events, VIP experiences, and trending moments to life.
• Develop and share engaging content on a consistent basis that builds meaningful connections, increases brand awareness, and encourages community interaction.
• Design, implement, and manage our social media strategy through research, audience insights, platform selection, messaging development, and content planning.
• Monitor social platforms daily, responding thoughtfully and professionally to guest comments, questions, and reviews to foster connection and trust.
• Collaborate creatively with cross-functional teams to support departmental goals, campaigns, and guest engagement initiatives.
• Lead the development of short- and long-term social media strategies and advise leadership on trends, opportunities, and growth plans.
• Produce and present regular performance reports to measure impact, identify opportunities, and establish best practices for ongoing success.
• Build and maintain relationships with local partners, influencers, and community organizations to expand reach and co-create meaningful content.
• Stay ahead of industry trends, emerging platforms, audience behaviors, and competitor activity to keep our content fresh, relevant, and innovative.
• Jump in where needed to support the team and keep things running smoothly. (Other duties as assigned)

Benefits

• Team members at Ko-Kwel Casino Resort are eligible for a comprehensive health care benefit, generous time off policy, 401-K retirement with 4% company match and other benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level