KSL Social Media Content Producer (Full-time)
About The Position
The Social Media Producer is responsible for creating, publishing, and optimizing content across all KSL social platforms, including Facebook, Instagram, TikTok, X, YouTube, Threads, and emerging channels. This role plays a key part in growing audience, increasing engagement, supporting newsroom priorities, and ensuring KSL’s social presence reflects strong journalism and brand identity. The producer collaborates closely with News, Digital, Creative Services/Marketing, Promotions, and the broader social team to translate daily content, enterprise stories, special projects, and initiatives into compelling, platform-native posts. This position is an on-site role that requires the employee to regularly work at our Salt Lake City site.
Requirements
- 1–3 years of experience in social media, digital content creation, or video production.
- Proven ability to create content for multiple social platforms in a professional or brand setting.
- Strong writing and editing skills tailored to social platforms.
- Experience with basic video editing and graphic tools (CapCut, Adobe Creative Suite, Canva, etc.).
- Solid understanding of best practices for Facebook, Instagram, TikTok, X, and YouTube.
- Ability to work quickly and calmly in a fast-paced, deadline-driven environment.
- Flexibility to work occasional nights, weekends, or holidays for major news events or station priorities.
Nice To Haves
- Experience working in a newsroom or media organization.
- Knowledge of Utah, local issues, and KSL’s audience.
- Familiarity with social analytics tools (native insights, YouTube Studio, etc.).
- Comfort appearing on-camera occasionally (not required but a plus).
Responsibilities
- Produce and publish social posts across all platforms, including: Headlines, captions, and teases, Vertical and horizontal video, Graphics and thumbnails, Reels, TikToks, Shorts, carousels, and live updates
- Create and monitor live streams on YouTube and Facebook
- Package newsroom content (breaking news, enterprise, features) into engaging social formats.
- Maintain daily posting cadence across KSL’s social accounts.
- Monitor posts for accuracy, engagement, and community response.
- Looking for opportunities to live stream.
- Participate in real-time coverage for breaking news and major events.
- Respond appropriately to user comments when needed; escalate issues for moderation.
- Identify engagement opportunities and trends that align with brand safety and editorial standards.
- Track emerging trends, formats, audio, and platform features across all networks.
- Pitch social-first ideas and series that reflect KSL priorities and audience interest.
- Work with reporters, producers, and editors to build social versions of stories.
- Support branding, promotions, and station campaigns with social content.
- Assist in producing social deliverables for special projects or advertiser campaigns as assigned.
- Review platform insights to understand what topics and formats perform best.
- Apply best practices for timing, format, thumbnails, hooks, and retention.
- Contribute performance insights in team meetings.
Benefits
- Robust, affordable medical, dental and vision coverage with no wait period for enrollment
- Paid leave for new parents under our Medical Maternity and Parental Leave policies
- Opportunities to apply for tuition reimbursement
- Paid time off for vacation and sick leave in addition to paid company holidays
- 401(k) with Company match, fully vested from day one
- Paid time off for volunteering
- Employer-funded retirement account, fully vested from day one
- Employee Assistance Program (EAP) services
- Access to an entire team of free financial planners
- Matches on contributions to charitable organizations after one year of service
- Continuous growth and development opportunities
- Dynamic team culture that values teamwork, having fun, and collaboration
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
