Social Media Strategist & Content Producer
About The Position
MediaCo is seeking a tech-forward, culturally fluent Social Media Strategist & Content Producer to join our team full-time at our New York City headquarters. This is a high-impact, hands-on role for a digital-first storyteller who thrives at the intersection of music, media, culture, and technology. This position follows a hybrid work model, with four days per week required on-site at our Manhattan headquarters. You’ll be embedded in the daily energy of HOT 97 and WBLS, helping translate iconic radio moments into compelling, always-on digital content. This role blends editorial judgment, short-form video strategy, analytics, and AI-powered production workflows to reach new audiences, deepen community connections, and keep our brands leading the cultural conversation.
Requirements
- Ability to work a hybrid schedule with four required on-site days per week in New York City
- 3+ years of experience in social media strategy or digital content production, preferably within music, media, or entertainment
- Expert understanding of short-form video platforms and audience-first storytelling
- Demonstrated experience integrating AI tools into creative workflows
- Deep knowledge of Hip-Hop, R&B, and New York City culture
- Comfort working in a fast-paced, live-broadcast environment
Responsibilities
- Plan and execute cross-platform social strategies across Instagram, TikTok, YouTube, X (Twitter), and owned web channels
- Align daily content with larger brand initiatives, programming priorities, and cultural moments
- Leverage AI tools (ChatGPT, Claude, CapCut, KlingAI, Descript, Canva AI, Runway, etc.) to accelerate ideation, editing, optimization, and scale
- Experiment with emerging tools and workflows to continuously improve creative output
- Transform long-form interviews, studio sessions, archives, and live broadcasts into Shorts, Reels, clips, carousels, and memes
- Maintain high editorial and visual standards while moving quickly
- Work daily from our Manhattan studios to capture real-time, behind-the-scenes, and in-the-moment content
- Support live moments and spontaneous opportunities with quick turnaround content
- Identify emerging platform trends, cultural conversations, and audience behaviors
- Pitch and execute timely content that keeps our brands culturally relevant
- Track performance using platform analytics and insights tools
- Apply data learnings to refine content formats, cadence, and strategy
- Partner with creative, video, programming, and marketing teams on campaigns, events, and original content launches
Benefits
- Eligible for MediaCo’s full-time benefits package (details shared during the interview process)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
