As an embedded member of the USTA social team, this role will create and publish platform-specific USTA Coaching content while ensuring brand voice is maintained across USTA Coaching Instagram, USTA Coaching Facebook Group(s), and YouTube videos published in connection with the USTA Coaching brand. This includes live event coverage throughout the year. Act as a representative of USTA Social, collaborating with the broader USTA Coaching Content and Curriculum team to develop unique content around key initiatives and real-time events, while project-managing social-specific asset creation. Follow social media best practices by platform, optimizing content for sizing, relevance, and timing. Collaborate with social media, creative, and video content teams, and participates in regular brainstorming and pitch sessions. Maintain quality control standards by ensuring all copy is fact-checked and images are brand-appropriate, while adhering to brand guidelines and voice across platforms. Ensure all content is properly tagged (e.g., handles, tracking tags, hashtags, geo-location) and that correct links are used. Support the growth of reach and engagement across USTA Coaching social media platforms, leveraging performance data to refine and optimize content. Monitor daily news and trends related to tennis, pop culture, travel, and lifestyle to inform relevant content opportunities. Help grow and foster online community engagement around USTA Coaching topics that reflect the organization’s programs and offerings.
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Job Type
Part-time
Career Level
Mid Level
Number of Employees
101-250 employees