Social Media & Content Manager

CommentSoldNew York, NY
Remote

About The Position

We're building Pop.Store, the fastest-growing AI-native commerce platform for creators — turning content into sales across Instagram, TikTok, and YouTube. Think: the tools that help creators actually make money off their content. We're not looking for someone who just manages a content calendar. We're looking for someone who lives on these platforms — who knows why a sound is popping off before it hits the FYP, who can spot a format about to break out, and who treats content like a craft, not a checkbox. You'll own our social presence end to end: strategy, creation, posting, community — the whole thing. If you're creative, driven, and want to be hands-on with every part of the process, this is your role.

Requirements

  • 3+ years in social media marketing with real range — content, trends, and platform analytics all included
  • Hands-on experience ideating, shooting, and editing content across formats (video, Reels, static posts, ads) — and let performance data tell you what to make more of
  • Know your way around Canva, the Adobe Suite, and CapCut like they're second nature
  • Understand the metrics that actually matter — engagement rate, conversion rate, ROAS — and know which ones to chase for which goals
  • Have a real feel for the social landscape, platform best practices, and how people actually behave online
  • Are results-driven and know how to build relationships and collaborate across teams

Responsibilities

  • Design, produce, and execute content across our core platforms — Instagram, TikTok, and YouTube — plus supporting content on Facebook, Pinterest, and LinkedIn
  • Stay plugged into trends and platform culture to shape content strategy — knowing what's working, why it's working, and how to scale it across channels
  • Show up at creator events and brand activations in person to capture content and rep CommentSold/Pop.Store on the ground
  • Understand how each platform's algorithm actually behaves, keep a pulse on fashion, social, and pop culture, and back your trend bets with real performance data
  • Meet in person as needed with the Growth/Marketing leadership team in the Tri-State area for planning, strategy, and content reviews
  • Run the day-to-day on CommentSold and Pop.Store's social accounts — engaging followers, replying to comments and DMs, and keeping an eye on reviews and tagged content
  • Team up with Digital Marketing to make sure everything you post supports the bigger marketing picture
  • Review your social media post performance and use the insights to double down on creatives that work
  • Dig into performance data to spot patterns over time, and use what you find to shape your creative strategy
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