Social Media Content Creator (Contract)

23andMe Research Institute • Palo Alto, CA

21h

About The Position

23andMe is seeking an innovative Social Media Content Creator (Contract) to join their Brand Marketing team. This role is at the intersection of genetics and digital storytelling, responsible for translating DNA science and genetics into engaging content for social media platforms. The ideal candidate will be adept at filming and editing content and possess a wealth of creative ideas. This position involves close collaboration with the Head of Social Media and Head of Brand Marketing to execute content strategy.

Requirements

• 2–4+ years of professional experience in social media production or digital marketing, preferably for a science, health, or tech brand.
• Advanced proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop) and/or native platform editors (CapCut, TikTok, Canva, etc.), Claude Design.
• Ability to use reporting tools to analyze content performance and optimize creative accordingly.
• Proficiency with both smartphone and DSLR camera required.
• Understanding of the nuances between platforms and which content performs the best on which platforms.
• Strong editorial skills with the ability to write catchy captions and clear, concise educational scripts.
• Experience using project management tools (Jira) and social scheduling software (Sprout Social).

Responsibilities

• Conceptualize, script, shoot, and edit high-quality video and photo content tailored for TikTok, Instagram Reels, YouTube, and Facebook.
• Act as the team’s "ear to the ground" for internet culture, identifying viral trends and algorithm shifts for authentic brand participation.
• Partner with the broader Brand Marketing and Science teams to support major product launches, heritage months, and brand initiatives.
• Develop audience-driven content series that spark conversation and deepen followers' understanding of their genetic stories.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed