Social Media Content Creator & Brand Personality

Luther Automotive Group • Golden Valley, MN

8d • Hybrid

About The Position

Luther Automotive is seeking a creative and charismatic Social Media Content Creator and Brand Personality to elevate LutherAuto.com into a highly recognizable automotive brand. This role goes beyond traditional social media management, focusing on creating entertaining, relevant, and shareable content for platforms like TikTok, Instagram Reels, YouTube Shorts, and Facebook. The objective is to generate market-wide awareness through high-volume, platform-native content, mirroring the reach strategy of traditional brand campaigns. The ultimate goal is to keep the LutherAuto.com name visible to a broad audience through engaging content.

Requirements

• Naturally engaging, likable, quick-thinking, and comfortable on camera
• Understands what makes people stop scrolling and continue watching
• Strong instincts for humor, storytelling, timing, and internet culture
• Ability to make automotive content interesting even to people not currently shopping for a vehicle
• Understands the difference between content made for social media and traditional advertising placed on social media
• Comfortable experimenting, learning from unsuccessful ideas, and producing consistently
• Ability to balance creativity and personality with the standards of a large, established organization
• Self-directed, dependable, and able to take an idea from concept through publication
• Understands that authenticity and entertainment often outperform highly polished corporate content
• Demonstrated social media ability

Nice To Haves

• Automotive experience
• Experience creating short-form content for TikTok, Instagram Reels, YouTube Shorts, or Facebook
• A portfolio or personal account demonstrating strong content instincts
• Basic video production and mobile editing experience
• Familiarity with social analytics and performance metrics
• Experience interviewing people or creating unscripted content
• Knowledge of the automotive industry, Minnesota culture, or local communities

Responsibilities

• Serve as an on-camera personality and recognizable social presence for LutherAuto.com
• Develop original concepts for short-form videos, recurring series, challenges, interviews, reactions, and automotive entertainment
• Create content designed around how social platforms distribute and recommend videos
• Film at Luther dealerships, community events, local destinations, and other relevant locations
• Turn vehicles, dealership employees, customers, automotive trends, and everyday situations into entertaining content
• Incorporate LutherAuto.com naturally and consistently without making every video feel like an advertisement
• Write, film, edit, caption, and publish content across major social platforms
• Test different formats, hooks, topics, posting schedules, and creative approaches
• Respond quickly to relevant trends while maintaining Luther Automotive’s brand standards
• Review performance data and use it to improve future content
• Collaborate with the marketing team while independently driving the day-to-day creative process

Benefits

• Offers of employment are contingent upon successfully passing a background screening including a criminal background check, a review of motor vehicle records and verification of social security number.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed