Social Media Content Coordinator

Southwest Womens Oncology/Optimum • Albuquerque, NM

2d • Onsite

About The Position

This role is responsible for shaping the first impressions of Optimum Human and Southwest Women's Oncology across social media. The Social Media & Content Coordinator will build presence, protect reputation, foster community, and drive engagement that converts. This is a creative and strategic role for someone who loves the craft of social media and takes the business impact seriously. The company hires for attitude and aptitude above all else. Southwest Women's Oncology (SWWO) is New Mexico's leading gynecologic oncology practice, delivering advanced cancer care with skill, courage, and compassion. Optimum Human and Optimum Infusion extend that mission into performance medicine, infusion services, longevity, recovery, hormone optimization, medical weight loss, peptide therapies, hyperbaric medicine, aesthetics, and human performance. Together, they operate as a single integrated platform committed to delivering new possibilities in medical care, human performance, and health.

Requirements

• 3–5 years of social media management experience with ownership of multiple brand accounts.
• Strong copywriting skills across distinct brand voices-clinical, wellness, and performance.
• Video-first mindset with hands-on experience producing Reels, TikToks, and Shorts.
• Proficiency in social scheduling tools (Sprout Social, Later, or similar) and reputation management platforms (Birdeye, Podium, or similar).
• Proficiency with AI content tools for copy, ideation, and A/B message testing.

Nice To Haves

• Healthcare or multi-brand marketing experience.
• Influencer and brand partnership management experience.

Responsibilities

• Own social media strategy and execution across all seven entities-developing channel-specific plans, writing captions, directing short-form video concepts, and scheduling content across Instagram, Facebook, TikTok, YouTube Shorts, and beyond.
• Coordinate with the content production team on asset capture and bring a video-first mindset to every brand.
• Build and manage the cross-entity content calendar aligned to campaigns, events, and launches.
• Coordinate with the Marketing Operations Manager and Digital Marketing Manager to keep social content integrated with broader campaign strategy.
• Own community management across all brand accounts-responding to comments, DMs, and mentions within defined SLAs.
• Monitor and respond to reviews across Google, Healthgrades, Yelp, Zocdoc, and Facebook using platforms such as Birdeye or Podium.
• Escalate sensitive interactions appropriately.
• Lead influencer and partner programs for Optimum Human and United to Cure Cancer.
• Report monthly on reach, engagement, follower growth, and conversions.
• Use AI tools to accelerate copy, caption drafts, and A/B message testing across brands.

Benefits

• Competitive salary
• Health benefits
• 401(k)
• Paid time off
• Professional development and continuing education support
• Opportunity to grow within the Optimum Platform

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed