Social Media & Content Coordinator

Byoma • New York, NY

4h • $70,000 - $75,000 • Onsite

About The Position

BYOMA is seeking a creative, highly organized, and culturally connected marketer with a passion for social media, creators, content, and community. This role will support the day-to-day execution of BYOMA's social media channels, content creation, publishing, and community management across North America. The individual will regularly serve as one of the brand's on-camera personalities, bringing the brand to life through platform-native content, real-time engagement, and flawless execution of the social content calendar. Working closely with the Manager, Social Media & Content, the Influencer & Creator team, and cross-functional partners, this individual will create engaging, social-first content that connects with the BYOMA community.

Requirements

• 1-3 years in social media, content or digital marketing
• Experience creating and appearing in platform-native content for TikTok and Instagram
• Strong understanding of social platforms and trends
• Exceptional on-camera presence with the confidence to independently film creator-style content.
• Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms.
• Experience creating, editing, and publishing platform-native content.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Strong written communication and copywriting skills.
• Analytical mindset with the ability to interpret social performance metrics and identify opportunities for optimization.
• Highly collaborative with the ability to work cross-functionally across Marketing, Creative, Commercial, and Global teams.
• Curious about consumer behavior, digital culture, and emerging platform trends.
• Detail-oriented with a commitment to high-quality execution.
• Comfortable working in a fast-paced, entrepreneurial environment where priorities evolve quickly.
• Naturally enjoys being on camera and is excited to become one of the recognizable faces of the BYOMA brand across social platforms.
• Creates content because they genuinely love social, not just because it's their job. They instinctively understand what captures attention and feels native to each platform.
• Demonstrates a growth mindset and a track record of taking ownership, delivering results, and making a measurable impact relative to their level of experience.
• Lives and breathes social media and understands how brands earn attention through culturally relevant content.
• Confident pitching and testing new content ideas, experimenting with trends, and iterating quickly based on performance.
• Brings curiosity, initiative, and a strong desire to learn and continuously improve.
• Approaches every project with both an executional mindset and a commercial lens, considering how their work contributes to brand growth, consumer engagement, and business performance.
• Uses data, consumer insights, and platform trends to inform recommendations.
• Thrives in a collaborative environment and proactively builds strong relationships across teams.
• Takes pride in delivering high-quality work with attention to detail and operational excellence.

Nice To Haves

• Beauty or consumer brand experience preferred
• Portfolio or examples of original creator-style content strongly preferred.

Responsibilities

• Serve as one of the on-camera faces of BYOMA, regularly appearing in organic social content across TikTok, Instagram, YouTube, and emerging platforms
• Confidently speak to camera, participate in trends, educational content, product storytelling, and lifestyle content
• Concept, capture, edit, and publish platform-native social content that reflects BYOMA's voice, personality, and community.
• Support content creation at events, retailer activations and community experiences
• Organize content libraries and digital assets
• Develop simple content briefs and creative requests
• Help identify opportunities to maximize existing content
• Support daily publishing across Instagram, TikTok, YouTube and emerging platforms
• Maintain editorial calendars and publishing schedules
• Coordinate assets and approvals across internal and external partners
• Support retailer-specific social activations
• Assist with campaign launches and key marketing moments
• Monitor comments, DMs and community conversations
• Escalate customer issues appropriately
• Surface consumer insights and emerging trends
• Support always-on engagement across platforms
• Support weekly and monthly social media performance reporting across all owned channels.
• Track key KPIs including engagement, reach, impressions, follower growth, video views, content performance, and community growth.
• Maintain reporting dashboards, content trackers, and campaign recaps to ensure accurate performance measurement.
• Monitor social trends, audience behavior, and platform performance to identify opportunities for optimization and growth.
• Partner with the Manager, Social Media & Content to translate performance insights into actionable recommendations that strengthen content effectiveness and support commercial objectives.
• Partner with Influencer, Events, Creative, HCP, Go-To-Market and Sales teams
• Coordinate execution across launches and campaigns
• Support integrated marketing initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed