Social Media Content Coordinator

Atlanta Hawks • Atlanta, GA

8d

About The Position

The Social Media Content Coordinator will help drive the Atlanta Hawks’ social media presence by creating, capturing, and publishing content across our digital platforms. This role is responsible for executing day-to-day social media efforts, including content creation, live event coverage, and content distribution. You are a creative storyteller with a passion for sports, an eye for engaging content, and a strong understanding of social media trends and platform best practices. You thrive in fast-paced environments, can identify compelling moments in real time, and are always looking for new ways to connect with fans through culturally relevant content. You have experience shooting and editing social-first content, a pulse on basketball and pop culture, and a drive to create memorable digital experiences that grow and engage our audience.

Requirements

• 2 years of experience managing social media for a brand or equivalent experience.
• Bachelor's degree or equivalent in Journalism, Marketing, Public Relations, Communications, or a related field preferred.
• Experience with sports-specific content capture and highlight-clipping software (Clipro, AvGen, etc.) preferred.
• Working knowledge of the NBA and basketball culture required, along with the ability to identify key moments, player narratives, and context in real time.
• Proficiency in mobile-first video editing.

Nice To Haves

• Demonstrated ability to manage complex projects with multiple stakeholders, deliverables, and deadlines.
• High attention to detail with the ability to learn and adapt to the Atlanta Hawks’ brand voice, ensuring all social copy is accurate and projects are completed on schedule.
• Extensive knowledge of the social media landscape, including a solid understanding of best practices across X, Instagram, Threads, TikTok, Facebook, Snapchat, and YouTube.
• Professional software like Adobe Premiere/Photoshop is a plus.
• Proven ability to work cross-functionally and influence partners without direct authority.
• Exhibit good judgment and decision-making skills.

Responsibilities

• Lead shooting and editing of social-first content for all Atlanta Hawks social media channels and other channels as assigned (e.g., College Park Skyhawks, Harry the Hawk, and State Farm Arena channels).
• Provide on-site coverage for all home games, road games, and select community events where you will be capturing real-time highlights and behind-the-scenes access.
• Monitor and translate real-time social trends and viral conversations into relevant content for the Hawks brand across all platforms.
• Manage the daily distribution and publishing of content across our social media ecosystem, ensuring each post is optimized with platform-specific copy, tags, and native features.
• Maintain forward-looking social posting calendars and coordinate scheduling of organic and sponsored content with Social Media Directors.
• Serve as the project lead for assigned social media campaigns, managing timelines, asset trafficking, and cross-departmental approvals.
• Coordinate with the Creative and Content teams on assets for upcoming social projects, ensuring all social-first requirements are clearly communicated.
• Maintain a basic level of analytical oversight by monitoring post-performance and assisting in pulling Top-Line stats for campaign recaps as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level