Social Media & Content Assistant, Curlsmith

Recipe Products•Boston, MA

2d•Hybrid

About The Position

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, Position: Social Media & Content Assistant, Curlsmith Department: Marketing – Beauty & Wellness Work Location: Boston, MA, Hybrid (work 3 days onsite) Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: The Social Media & Content Assistant will be responsible for Curlsmiths community management, scheduling and posting on all Curlsmith social media channels. They will be able to seek and identify new trends that can be applied to the business to create engaging content as well as identify emerging talent for future campaigns. They will also be responsible for shooting and editing short form content and optimize capturing content at photoshoots and events. They will also be confident in liaising with the team to get the correct response for customer queries. Appropriately respond to consumer interaction on Facebook, Instagram, YouTube, TikTok, Threads, and Pinterest. Director customer service to comments and messages regarding orders. Engaging with the community on our social channels and user generated content through likes, comments, and reposts. Report back to the team on feedback we have received from our social channels in team meetings. Respond to comments and messages regarding curly hair specific questions with our Lead Hair Educator for an appropriate and educated response. Shooting TikTok's, Reels, and other short form content. Jumping on the latest trends using trending templates, sounds, and songs. Editing Influencer and User generated content. Filming behind the scenes content when at photoshoots, events, and meetings to optimize content. Own organic social media calendars for all channels; copywriting and planning content. Manage UGC platform for content across brand touchpoints; organic & paid social. Briefing ideas to content creators for campaigns and organic content. Research and analyze competitor's social activity and best practices. Report industry knowledge. Identify and track trends and emerging talent for content purposes.

Requirements

Possess a genuine passion and strong knowledge of all social media channels
Understand how paid social media works as well as organic
Have a naturally inquisitive nature and passion for hair care
Be creative and able to come up with innovative ideas
Organized and possesses clear and concise communication skills and ability to communicate with internal stakeholders
Be a team player, working with a wider team on sharing ideas and content that can benefit the whole business
Bachelor's Degree in Marketing/Digital Marketing
2+ years of experience in social media working for a brand within hair or beauty or similar
Authorized to work in the United States on a full-time basis

Nice To Haves

Candidate with curly or textured hair to create self-curated content

Responsibilities

Community management, scheduling and posting on all Curlsmith social media channels
Seek and identify new trends that can be applied to the business to create engaging content
Identify emerging talent for future campaigns
Shooting and editing short form content
Optimize capturing content at photoshoots and events
Liaising with the team to get the correct response for customer queries
Appropriately respond to consumer interaction on Facebook, Instagram, YouTube, TikTok, Threads, and Pinterest
Direct customer service to comments and messages regarding orders
Engaging with the community on our social channels and user generated content through likes, comments, and reposts
Report back to the team on feedback we have received from our social channels in team meetings
Respond to comments and messages regarding curly hair specific questions with our Lead Hair Educator for an appropriate and educated response
Shooting TikTok's, Reels, and other short form content
Jumping on the latest trends using trending templates, sounds, and songs
Editing Influencer and User generated content
Filming behind the scenes content when at photoshoots, events, and meetings to optimize content
Own organic social media calendars for all channels; copywriting and planning content
Manage UGC platform for content across brand touchpoints; organic & paid social
Briefing ideas to content creators for campaigns and organic content
Research and analyze competitor's social activity and best practices
Report industry knowledge
Identify and track trends and emerging talent for content purposes