Social Media Content and Analyst

Exelon • Newark, DE

12h • Hybrid

About The Position

Atlantic City Electric, Delmarva Power, and PECO’s social media team is charged with creating strategic, innovative brand, advertising and marketing plans and materials. A key member of the social media team, the Social Media Content and Analytics Specialist position provides social media and digital communication’s support to the companies’ brand strategy, advertising and integrated marketing campaigns. Together with agency support, the position helps drive social media content strategy and routinely collaborates across other Exelon BSC (parent company) stakeholders, Exelon Utilities functions and operating companies (OpCo) to develop social content designed to drive channel growth, positively influence key stakeholders, support issue and messaging priorities, and ensure consistency in voice and messaging across channels.
The Social Media Content and Analytics Specialist regularly analyzes and reports on social media campaign performance and real-time monitoring requests as needed. The position also reports on campaign performance and makes recommendations to optimize strategy based on multiple data sources including social listening, KPI performance and internal analytics. The position will also assist in the deployment of enterprise-wide social media software as well as and the establishment of governance and support protocols to help ensure successful implementation company wide. This position reports to the Manager of Social Media.
Note: This is a hybrid position (in-office with remote flexibility). Employees are required to be in office at least three days per week (Tuesday, Wednesday, and Thursday).
This role is open to our offices within Philadelphia, PA and Newark, DE.
You must be able to commute within our service area to be considered.

Requirements

• 4-year relevant degree and 0-2 years' professional experience in social media for a Fortune 200 brand, marketing, PR or advertising agency.
• Demonstrated ability to produce comprehensive and innovative social media strategies and content in support of high-profile initiatives and campaigns.
• Demonstrated knowledge and ability to pull social media analytics, both natively and via a publishing platform and interpret data to make strategy recommendations and create comprehensive, actionable reports.
• Experience with enterprise social media listening and management software.
• Experience creating and executing paid social media plans on Facebook, Twitter and LinkedIn.
• Excellent writing and copy-editing skills, experience writing for multiple audiences and platforms.
• Excellent interpersonal communications. Proven ability to work effectively in a collaborative team environment.
• Strong organizational skills to effectively manage resources and the execution of multiple projects on an ongoing basis.
• Experience managing or interacting with digital agencies and internal IT stakeholders.
• Familiarity with design and web development processes and guiding principles.
• Experience interfacing with management personnel.
• Demonstrated commitment to continuous personal and professional growth and development.

Nice To Haves

• Ability to translate complex industry issues into rich and engaging digital and social content.
• Proficiency with Facebook Business Manager and Power Editor, including the ability to place campaigns, manage delivery and budgets and analyze results
• Experience with Spredfast, Crimson Hexagon, Talkwalker or Radian 6.
• Highly motivated individual who demonstrates commitment to continuous personal and professional growth and development.
• Energy business/industry knowledge.

Responsibilities

• Serve as primary point of contact for social media content development based on Exelon and operating company needs. (15%)
• Grow, track and organize channel audiences across all Exelon owned social media platforms in conjunctions with external partners, maintain the cross-company content calendar. (15%)
• Create and execute organic and paid social media campaigns and interpret analytics to positively contribute to and influence the success of social content. (20%)
• Actively monitor, listen, triage and respond to inbound messages and wall posts on Exelon owned social media profiles. Ensure both private and public social communications reflect brand values and messaging priorities. Post on channels real-time, as needed (20%)
• Support regular reporting cadence and provide recommendations for content and strategy optimization based on KPIs, benchmarks and further analysis of content for Exelon and OpCo channels (20%)
• Monitor trends in social media tools, applications, channels, design and strategy and synchronize enterprise campaigns to important external events. (5%)
• Brainstorm ideas for digital and social media stories and third-party media partnerships (5%)

Benefits

• Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $59,200.00/Yr. – $81,400.00/Yr.
• Annual Bonus for eligible positions: 7%
• 401(k) match and annual company contribution
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
• Employee Assistance Program and resources for mental and emotional support
• Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
• Referral bonus program
• And much more

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree