Social Media Content Creator

Quality Roots•Birmingham, MI

About The Position

We're looking for a creative, self-driven Content Creator to own and grow our social presence across TikTok, Instagram, and Facebook. This role focuses on producing high-volume, short-form video content that highlights in-store experiences, products, staff personalities, and brand culture optimized for reach, engagement, and foot traffic.

Requirements

Strong TikTok and/or Instagram presence (portfolio required)
Understanding of cannabis content advertising restrictions
Reliable, self-managed, and deadline-driven
21+ and comfortable in a cannabis retail environment
Familiar with Michigan cannabis brands and culture

Responsibilities

Filming and editing of 10-15 short-form videos per week
1-2 videos weekly across 5 Metro Detroit locations
TikTok
Instagram Reels
Sponsored Meta Ads
Rotate through all 5 Metro Detroit stores regularly with occasional visits to Battle Creek, Kalamazoo, Corunna, and Monroe.
Store atmosphere & traffic
Product highlights (new drops, deals, top sellers)
Staff personality & interactions
Customer moments (when appropriate)
Share monthly insights (reach, engagement, follower growth)
Help inform future content strategy
Stay on top of TikTok trends, audio, and formats
Quickly adapt trends to in-store content
Use strong hooks, fast edits, captions, and trending sounds
Deliver new content ideas weekly & proactively test new formats for:
Product showcases
Staff & customer interactions
POV/day-in-the-life content
Promotions/events/drops
Content should be:
Authentic (not overly polished)
Fun, energetic, and local
Consistent with brand voice
Batch filming across locations, turning everyday store activity into entertaining content
Efficient capture (multiple videos per visit)
Comfortable on camera and filming in-store with staff/customers
Same-day or next-day turnaround
Include captions, hooks, quick cuts, and trending audio