Social Media & Community Specialist

Offsec Services

3d•Remote

About The Position

OffSec is looking for a Social Media & Community Strategist to join their Global Marketing team. This role involves owning the corporate and executive social presence, bridging the gap between the technical 'hacker spirit' and the strategic needs of the C-Suite. The goal is to ensure OffSec remains the 'Gold Standard' in cybersecurity training, especially during the industry's transition to AI-led mastery. The position is remote-first, with a global presence and a culture that values innovation and diversity.

Requirements

3+ Years of High-Impact Execution in social growth within a rapid-growth SaaS or Cybersecurity environment.
Bilingual (Hacker & Executive): Ability to communicate effectively in the language of X/Discord (technical, witty, authentic) and LinkedIn (strategic, professional, authoritative).
Cross-Functional Orchestrator: Proven ability to manage stakeholders across Product and Demand Gen teams.
Technical Literacy: Ability to understand the 'Why' behind certifications and translate technical exploits into business risk.
Visual Craftsmanship: Proficiency in communicating requirements for clean, 'Gold Standard' visual assets to the creative team.
Startup Speed: Thrives with autonomy and can pivot based on industry conversation trends.

Nice To Haves

Experience with HubSpot and data-sync workflows.
A track record of managing YouTube Shorts or TikTok strategies for technical B2B brands.
Familiarity with the cybersecurity certification landscape (Competitor awareness: SANS, HTB, THM).
Basic understanding of SEO and how social signals drive organic search visibility.

Responsibilities

Develop and execute the end-to-end social strategy for the OffSec brand on platforms like LinkedIn, X (Twitter), and YouTube.
Translate complex technical exploits, lab updates, and learning concepts into compelling narratives for various audience levels.
Partner with R&D and Content teams to strategically release technical insights and product teasers.
Ensure a unified 'Go-to-Market' social narrative between Product Marketing and Demand Generation teams.
Lead the social workstream for major cross-functional campaigns, synchronizing social efforts with other marketing activities.
Monitor lead quality from social channels and provide feedback to Product Marketing.
Manage day-to-day engagement across primary technical hubs (LinkedIn, X, Reddit, Discord).
Participate in conversations, provide live commentary on industry events, and engage with breaking security trends.
Monitor and identify trends in AI-enabled threats for reactive content opportunities.
Utilize HubSpot and platform analytics to track social engagement's impact on lead recycling and enterprise pipeline.
Ghostwrite high-impact, authentic narratives for OffSec leadership targeting the C-Suite.
Extract insights from internal content to generate original posts for executive profiles.
Identify and build relationships with cybersecurity influencers, researchers, and Key Opinion Leaders (KOLs).
Develop collaboration strategies to expand OffSec's reach into niche technical communities.