Social Media & Community Manager
About The Position
Atlas Tools and Machinery is seeking a creative and driven full-time Social Media & Community Manager to join their Marketing team. This role will serve as the voice of Atlas across all social media platforms, reporting to the Director of Marketing & E-Commerce. The position involves managing and growing the company's organic social presence across platforms like Instagram, Facebook, TikTok, and YouTube. The Social Media & Community Manager will be responsible for creating engaging daily content, collaborating with influencers and vendor partners, and actively engaging with online communities to build brand awareness, strengthen customer relationships, and foster brand loyalty. The role also includes tracking and analyzing social media performance to provide recommendations for campaign enhancement and optimization. The ideal candidate is passionate about social media, content creation, and community building, with a strong ability to deliver high-quality work, develop innovative marketing strategies, and create meaningful customer experiences that strengthen the Atlas brand.
Requirements
- University degree or College Diploma in Marketing, Communications, Social Media, Graphic Design, Video Production, or a related field.
- 1 to 3 years of relevant experience in social media, content creation, and/or digital marketing, preferably within a retail brand or e-commerce environment.
- Thorough understanding of content marketing strategies and their contribution to business objectives.
- Demonstrated ability to produce short-form and long-form video content across all stages of production (concept, filming, editing, post-production).
- Strong copywriting and storytelling skills.
- Proven experience designing graphic assets for static and video-based creative content across social media, digital advertising, and marketing campaigns.
- Deep knowledge of current social media platforms, content marketing concepts, and industry best practices.
- Highly skilled in creative editing software such as Photoshop, InDesign, Illustrator, Adobe Premiere, Adobe After Effects, Canva, TikTok & CapCut.
- Strong analytical skills with the ability to interpret social media performance metrics and translate data into actionable optimization strategies.
- Excellent organizational and project management skills, with experience using platforms such as Asana.
- Ability to manage multiple projects and competing deadlines simultaneously, with flexibility to adapt to shifting priorities.
- Comfortable using AI tools and emerging technologies to support content creation, data analysis, and workflow streamlining.
- Strong customer service orientation with the ability to balance community needs with business objectives.
- Demonstrates a creative mindset, proposing initiatives or unique approaches toward improvements.
- Self-motivated and highly productive in a fast-paced environment, with the ability to work independently and collaboratively.
Responsibilities
- Develop and execute comprehensive social media strategies and content plans aligned with business objectives to drive traffic, revenue, and brand growth.
- Create and manage engaging organic content across Instagram, Facebook, TikTok, YouTube, and other social platforms, including videos, reels, stories, photography, and photoshoots.
- Collaborate with Marketing and E-Commerce teams to ensure content aligns with the broader marketing strategy and promotional calendar.
- Monitor social media performance analytics and recommend paid amplification strategies to maximize reach and engagement.
- Prepare performance reports, analyze campaign results, and provide actionable insights and recommendations for continuous improvement.
- Manage community engagement across all social channels by responding to comments, messages, and reviews professionally and promptly.
- Oversee the planning, scheduling, and timely delivery of all social media assets, ensuring accuracy, consistency, and alignment with brand standards.
- Build and maintain relationships with influencers, community members, and brand partners to increase brand awareness, engagement, and revenue opportunities.
- Lead concept development, production, and ongoing management of content for in-store media wall screens, including seasonal, promotional, and event programming.
- Support the Marketing team in creating and producing video and static assets for digital, social media, and promotional advertising campaigns.
- Manage and optimize Linktree and all link-in-bio strategies to drive traffic and support campaigns.
- Collaborate cross-functionally with customer service, product, retail, and other internal teams to support social-related initiatives and ensure a consistent brand experience.
- Monitor emerging social media trends, platform algorithm updates, and cultural moments to keep content strategy relevant and timely.
- Contribute support across Marketing and E-Commerce functions as needed, assisting teammates and ensuring smooth operations during busy periods.
- Perform other related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
