Social Media & Community Manager - MTOR Division

Holley Performance • Ogden, UT

2d

About The Position

We are seeking a strategic, community-driven Social & Community Manager to lead the organic social presence and enthusiast engagement for one of Holley’s Business Units. This role is embedded within the Division marketing team and is responsible for setting social strategy, guiding execution, and ensuring alignment with brand, product, and business objectives. The Social & Community Manager will lead day-to-day social operations while also shaping long-term growth strategies, mentoring team members and/or agency partners, and driving measurable impact across platforms. This individual will bring our brands to life through compelling content, real-time interaction, and integrated campaign leadership. This role requires deep knowledge of automotive culture, strong leadership capabilities, and the ability to operate at the speed of the enthusiast community while maintaining strategic focus.

Requirements

• 4+ years of experience in social media marketing, community management, or digital content strategy
• Proven experience developing and executing social strategies for brands
• Experience leading or mentoring team members and/or managing agency partners
• Deep understanding of major social platforms, trends, and best practices
• Strong analytical mindset with experience using social analytics and reporting tools
• Excellent written and verbal communication skills with the ability to guide brand voice
• Experience managing multiple campaigns and priorities in a fast-paced environment
• Strong understanding of automotive or enthusiast-driven industries preferred

Nice To Haves

• Experience leading social strategy for product launches or integrated marketing campaigns
• Experience capturing or directing content at live events or race weekends
• Familiarity with creative tools such as Photoshop, Premiere Pro, or similar
• Background in performance-driven, enthusiast, or aftermarket automotive brands

Responsibilities

• Own and evolve organic social media strategy (Facebook, Instagram, YouTube, TikTok, X, etc.) for assigned brands
• Translate business goals into platform-specific strategies that drive engagement, growth, and conversion
• Oversee development and execution of monthly and quarterly content calendars aligned to launches, promotions, and events
• Ensure brand voice, positioning, and messaging are consistent across all social channels
• Lead, mentor, and develop Social & Community Specialists and/or external agency partners
• Act as the primary social lead within the Division, partnering closely with Product, Creative, Events, and Central Marketing teams
• Provide clear direction, feedback, and prioritization to ensure high-quality, on-time execution
• Oversee daily engagement across platforms — comments, messages, mentions, and forums
• Establish community engagement standards, response frameworks, and escalation protocols
• Build and maintain relationships with key enthusiasts, creators, influencers, and brand advocates
• Identify and activate community-driven opportunities to strengthen brand loyalty
• Lead social strategy and execution for Tier 1–3 product launches and campaigns
• Coordinate cross-channel launch activations and ensure cohesive storytelling across platforms
• Partner with events teams to maximize real-time content opportunities at races, shows, and flagship experiences
• Guide content creation, ensuring high-quality, platform-optimized output (video, photo, live, etc.)
• Collaborate with creative teams on content concepts, briefs, and production
• Stay ahead of platform trends, emerging formats, and cultural moments to keep brands relevant
• Test, learn, and scale new content approaches to drive performance improvements
• Define KPIs and success metrics aligned with business objectives
• Analyze performance data to optimize content, campaigns, and channel strategy
• Deliver regular reporting and actionable insights to Division and Central Marketing leadership
• Identify opportunities to improve reach, engagement, and conversion

Benefits

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed