Social Media & Community Manager

Pencil

1d•Remote

About The Position

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too. You'll own Pencil's social presence and run our customer community end to end. Social is how the market discovers us. The community is how users go from curious to confident to advocates. You'll connect the two: what happens inside the community becomes content, and content brings new people into the community. You'll report to the Head of Marketing and work closely with our design, customer success and product teams.

Requirements

3+ years in social media, community management or both, ideally in B2B SaaS or marketing technology.
Excellent written English. Short sentences. Clear points.
Ability to write in a brand voice and in an executive's voice, and keep them distinct.
Hands-on experience with LinkedIn as a B2B channel: understanding of what performs and why.
Experience running an online community (platforms like Gradual, Circle, Slack or Discord) including moderation, programming and member growth.
Comfort with analytics: ability to form a view from the numbers and act on it.
Organized and self-directed. Ability to manage a multi-channel calendar without being chased.

Nice To Haves

Familiarity with AI tools for marketing, or genuine curiosity about the space.
Experience with HubSpot, Webflow, Figma or basic video editing.

Responsibilities

Own the social calendar across LinkedIn, Instagram, X and YouTube. Plan, write, publish, and report on content.
Oversee the Community Manager's day-to-day tasks: scheduling, posting, measuring.
Manage LinkedIn content for the CEO and COO: drafting posts in their voice, coordinating approvals and tracking performance.
Own and run the Pencil community calendar and oversee the Learning Community Manager’s day-to-day tasks: welcome new members, spark and moderate discussions, coordinate webinars and product demo sessions.
Turn community wins, member spotlights and webinar moments into social content.
Turn social interest into community sign-ups.
Brief designers on visuals and video, and give clear, fast feedback so content ships on time and on brand.
Track engagement, follower growth, community activity and sign-ups. Report monthly on what's working and what should change.
Monitor comments, mentions and DMs across channels, and route product questions or leads to the right people quickly.