Social Media Community / Influencer Specialist

Michaels Stores•Irving, TX

1d•Onsite

About The Position

The Social Media Community / Influencer Specialist will execute social media strategies and be responsible for the ongoing management and growth of Michaels’ social media presence and influencer marketing program. The individual is an accomplished communications professional who is deadline-oriented with a strong understanding of social media platforms, best practices, and proven related experience. This Team Member will work closely with Category Management, Media, Vendors, Digital/Social, and Store Operations teams to ensure timely program success.

Requirements

Bachelor’s degree in Journalism, Communication, Marketing, or related field
Expert in social platform mechanics and best practices
Working knowledge of Microsoft Office applications
2-3 years of marketing experience or a related field
Ability to organize and execute multiple projects
Willingness to work under pressure and meet deadlines
Excellent written & oral communication skills, with an ability to determine appropriate content & style for a diverse group
Need to be highly organized, detail-driven, and data-driven

Nice To Haves

Retail marketing background

Responsibilities

Manage Influencer Marketing Content Campaigns, including relationship building, outreach, and partner management
Assist with building the strategy, scaling, and executing Brand Ambassador programs across key categories
Prepare and disseminate campaign briefs for social media content and campaigns
Track, measure, and report on Social Influencer Campaigns as well as Brand Ambassador KPIs and benchmarks, including interpreting data and providing recommendations
Stay up-to-date on social media trends and creative content formats, and identify rising topics of interest in the craft and art space.
Oversee Social Moderation for TikTok, including responding to DM, viral comments and overseeing Social Moderation agency