Social Media Channel Manager, Gemini Marketing

Google•Los Angeles, CA

About The Position

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As a Social Media Manager for Google Gemini, you will be focused on supporting all Gemini social campaigns across multiple channels. You will advocate the Gemini brand and product, and be an expert on executing our social and influencer strategy for every Gemini product launch, event, software update, feature launch, activation, and campaign. In addition to day-to-day editorial calendars and creation of engaging and share-worthy evergreen social content. You’ll work cross-functionally across Google and with external agency partners to identify opportunities for new campaigns and marketing moments. In this role, you come with ideas about how to insert Gemini into the conversation. You are the ultimate multitasker, able to manage a large workload efficiently, while identifying opportunities to scale and streamline internal processes. You are resourceful and highly adept at working cross functionally to get things done. Success in this role requires a love of social media and engagement, knowledge of earned conversation and how to create it, and a restless drive for great marketing. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience in social media/channel management, community management, or a related field for brands/products.
Experience managing social media campaigns encompassing organic, paid, and influencer content.
Experience managing cross-functional or cross-team projects.

Nice To Haves

Experience driving earned conversation on social media and in public relations.
Experience with social media content publishing, calendaring, and reporting tools like Sprinklr, Airtable, YouTube Studio, other native channel platform tools, etc.
Understanding of product positioning and marketing.
Ability to work in a dynamic, fast-paced, and deadline driven work environment.
Strong copywriting abilities and social creative instincts.
Excellent problem-solving mindset with strong quantitative reasoning, creativity, and strategic skills.

Responsibilities

Develop and manage editorial content and calendars for all Gemini social activity across YouTube throughout the year by collaborating with internal stakeholders to make sure we capture all relevant topics.
Be responsible for briefing agencies and our internal creative teams on upcoming topics and priorities for all Gemini and delivering creative feedback based on brand guidelines, creative strategy, and any input from partners or internal stakeholders.
Create, maintain and launch social GTM plans as a Source of Truth (SOT).
Manage all approvals for social assets and toolkits, working with cross-functional partners and reviewers.
Monitor and manage all outgoing social posts, working with our creative teams to build a calendar of posts and report on overall performance of evergreen social activity on a weekly and monthly basis.