Social Media Assistant

Avalon•New York, NY

1d•$50,000 - $60,000

About The Position

Avalon is seeking a Social Media Assistant to join their Marketing department. This role will provide marketing, digital, and social media support to Avalon's Talent Management, Live, TV Production, and Distribution divisions. The focus is on campaign planning, content creation, reporting, and analysis to maximize income and outreach for talent and brands. The digital team strategizes and executes ways to raise awareness and engagement through creative, brand-aligned content.

Requirements

Proactive and motivated with the ability to work independently while supporting a collaborative team.
Creative with an interest in developing engaging social-first content.
Organized with strong attention to detail and the ability to manage multiple tasks or deadlines.
A strong communicator with a collaborative approach and the ability to work effectively across multiple teams and stakeholders, including those in other time zones.
Strong interest in comedy and genuine enthusiasm for the broader entertainment landscape, spanning television, live performance, and theatre.
An interest in Broadway and the theatre industry, with an awareness of current productions, talent, and trends.

Nice To Haves

Basic editing and design skills are a bonus but not essential. Experience can be gained through internships, coursework, or personal projects.

Responsibilities

Support collaborative content planning and assist with the development and maintenance of annual content calendars.
Assist with day-to-day publishing workflows, including scheduling and posting content across Instagram, TikTok, Facebook, and X.
Maintain proactive community management across platforms, including monitoring comments, responding to direct messages, and engaging with audiences in a brand-appropriate way.
Support social content capture with talent and identify behind-the-scenes content opportunities at marketing shoots and on location.
Assist with copywriting across social channels, tailoring language and tone to suit different platforms and audiences.
Support communication and coordination between agencies, talent, and internal marketing teams.
Track and monitor creative briefs from ideation through delivery to ensure timelines are met.
Identify relevant cultural moments, calendar opportunities, and social trends that may inform future marketing activity.
Prepare and organize content and assets for scheduled posts to ensure timely publishing across all platforms.
Track engagement and performance metrics across social channels and assist in compiling insights for internal reporting.
Coordinate logistical details related to content, including scheduling talent participation or coordinating with production teams where required.
Monitor relevant cultural moments, trending topics, and platform updates that could inform future content opportunities.
Attend bi-weekly check-in meetings with Avalon’s UK-based digital team for ideation sessions, campaign updates, and to communicate resource needs.