Social Media and Marketing Intern

UHS • New Orleans, LA

3d

About The Position

River Oaks Hospital, affiliated with Universal Health Services, is a private psychiatric facility in metropolitan New Orleans, Louisiana. Since 1970, the hospital has provided treatment for acute psychiatric illness, dual diagnosis, alcohol and drug detoxification, trauma-based disorders, compulsive behaviors, and eating disorders. Its 14-acre campus offers inpatient, day or partial hospitalization, outpatient, and intensive outpatient services.

The Social Media and Marketing Intern supports digital marketing for the behavioral health organization. The role creates authentic content across platforms, captures photography and video, tells stories reflecting patient care and community impact, and develops ideas to strengthen the hospital’s brand presence. The intern reports to the Director of Business Development. This is an unpaid internship.

Requirements

• Must be an undergraduate student enrolled at Tulane University, Loyola University, or Dillard University.
• Currently enrolled in a program majoring in marketing, communications, digital media, journalism, photography/videography, or a related field.
• Strong visual storytelling skills, with demonstrated experience in photography and short-form video creation and editing.
• Comfortable creating content for multiple social media platforms and adapting messaging for different audiences.
• Creative thinker able to generate original ideas and execute them efficiently.
• Excellent written communication skills and attention to detail.
• Able to work collaboratively, manage multiple priorities, and maintain confidentiality in a healthcare environment.

Nice To Haves

• Portfolio of social media content, photography, or video work.
• Interest in behavioral health, healthcare marketing, or community-focused storytelling.
• Experience with content calendars and basic analytics review.

Responsibilities

• Develop and schedule content for Instagram, Facebook, LinkedIn, and other relevant platforms highlighting hospital programs, staff, patient stories, and community initiatives.
• Capture, edit, and organize photography and short-form video for social media, websites, and internal communications.
• Write captions and create stories and visual narratives that communicate empathy, hope, and expertise in behavioral health.
• Propose content ideas, campaigns, and engagement tactics aligned with hospital priorities and awareness days.
• Monitor platform performance, community comments, and trends, and provide insights and recommendations to the marketing team.
• Assist with digital asset organization, basic graphic design, and cross-platform brand consistency.
• Collaborate with clinical, administrative, and communications staff to gather stories and ensure compliance and brand alignment.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed