Marketing & Social Media Intern: CatProfiler

Students Plus Startups•San Antonio, TX

About The Position

CatProfiler, a San Antonio cat behavior business, is seeking a full-time summer intern to support marketing and sales, grow its social media presence, promote merchandise, and build publicity for an upcoming memoir. CatProfiler includes behavior consultations, an Etsy merchandise line, the Whackadoodle Cat Stuff Substack publication, and a forthcoming book. The internship lasts 10 weeks, from May 31 to August 6, 2027, and is scheduled for 40 hours per week. Mandatory orientation takes place May 26–28, 2027. The intern receives a $6,000 summer stipend in three installments. Housing applications will be accepted after an internship has been secured. The main goal is to increase Facebook and Instagram followers by 25–50% over the summer, measured against a baseline established in week 1. Other goals include linking and cross-promoting the platforms, completing Etsy product listings by the end of week 3, growing Substack readership, responding to comments and messages within one business day, participating in daily community engagement, staffing two to three summer events, and sending at least 10 pitches to podcasts, blogs, cat communities, or local media. The position devotes approximately 16 hours per week to social media, 8 to Etsy and merchandise, 6 to book and Substack publicity, 6 to events, and 4 to reporting and check-ins. Event days may occur on Saturdays or Sundays and are traded for weekday hours in the same week. Week 1 is hands-on orientation and concludes with a 30-day plan presentation. Jenne reviews every post in week 2; beginning in week 3, the intern runs the content calendar independently within the provided guidelines. Content must use a funny, warm, clean, and irreverent voice, and images must be used only with permission. The intern must not provide cat behavior advice in comments or messages; such questions should be directed to Jenne's website. Lost-cat messages should be directed to the free GPT and FAQ on the CatProfiler website. Any writing in Jenne's name or about her book requires her approval. AI-generated writing and images are not permitted.

Requirements

Comfort with Instagram and Facebook.
Willingness to learn Substack and Etsy.
Engaging, clear writing.
Strong organization and follow-through.
Availability for some weekend events.
Attendance at mandatory orientation May 26–28, 2027.

Nice To Haves

Studies in marketing, sales, communications, or business.
Experience growing a social media account, club page, or small business's social media.
Etsy or other e-commerce experience.
Canva, photography, or short-form video skills.
Event experience.
Love of animals.
Spends a lot of time on social media.

Responsibilities

Plan a social media content calendar and create and schedule posts, Reels, and stories for Facebook and Instagram.
Cross-post Substack and Etsy content and link CatProfiler's platforms to one another.
Respond to comments and messages and engage with other cat accounts and groups.
Audit and update Facebook and Instagram photos, bios, and links, and pin a welcome post.
Inventory the Substack archive, identify articles ready to share or needing updates, refresh approved material, and repurpose articles for social media.
Share new Substack articles within a day of publication and schedule two to three older articles per week; track results and reshare successful posts.
Upload and update Etsy product listings with photos, videos, descriptions, and search tags; photograph merchandise and track views and sales.
Promote merchandise on social media.
Grow Whackadoodle Cat Stuff and pitch CatProfiler to podcasts, blogs, and local media to build publicity for the book.
Find and apply for summer markets, pop-ups, and cat-community events; prepare inventory and the booth; and work events and sell merchandise.
Provide a weekly report on followers, engagement, Etsy views, and sales, and attend a weekly check-in with Jenne.
Present a 30-day plan at the end of week 1 and follow the brand, approval, and content guidelines.