Social Media and Digital Content Supervisor

Bridge Marina • Lake Hopatcong, NJ

6d • Hybrid

About The Position

Bridge Marina runs two of New Jersey's most active marina operations, one on Lake Hopatcong (freshwater) and one in Highlands on Sandy Hook Bay (saltwater). We're a full boating ecosystem: boater education, training, rentals, a boat club, boat sales, service, and storage, year round, all feeding into each other. Most marinas do one or two of these well. We do all of them, and we're growing. This role involves posting content, analyzing platform feedback (views, likes, comments, shares), and using that data to inform future content creation and edits. It's a collaborative process where content oversight, the calendar, email, and ads follow a similar rhythm across different channels. The role requires managing a daily publishing operation, ideally at a significant scale, and building posts weeks in advance, utilizing IT and AI tools. You will be part of the marketing team driving the business model and culture, working closely with the marketing team and connecting with other departments as needed to ensure content reflects real-world operations.

Requirements

• Active on social platforms and aware of contemporary culture trends.
• Ability to read performance data.
• Experience running paid social ads.
• Proficiency in email marketing.
• Sharp eye for detail.
• Analytical skills to spot patterns in performance data and translate them into direction for a creative team.
• Experience managing a daily publishing operation, ideally at scale.
• Comfortable building posts weeks in advance, using IT and AI to support the process.

Nice To Haves

• Comfortable shooting supplemental content occasionally.
• Background in boating, outdoor recreation, or hospitality.
• Basic graphic design skills.

Responsibilities

• Schedule 60+ pieces of content per day across Facebook, Instagram, TikTok, YouTube, LinkedIn, Google Business Profiles, X, Pinterest, and Threads.
• Tailor raw assets into platform-specific posts and publish them.
• Review ongoing content daily for overperforming posts, understand the reasons, and share insights with the team.
• Run paid ads behind best-performing content and analyze their performance.
• Own and manage the brand's content calendar, ensuring it aligns with strategy and adjusting as needed.
• Monitor social platforms for trends and coordinate with the team for production alignment.
• Manage email marketing campaigns (1-2 times per week), including strategy, drafting, scheduling, and analytics review.
• Oversee online boat listings (1-2 times per week), ensuring accuracy of photos, descriptions, and details.
• Occasionally create hands-on content, such as pulling stills, assembling carousels or short-form videos, adding captions, and scheduling.
• Update the website's events calendar about once a week.
• Collaborate closely with the marketing team and connect with other business units as needed.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Flexible work from home options available

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed