Digital Content & Social Media Manager

Denver Zoo Conservation Alliance • Denver, CO

4d • Hybrid

About The Position

Denver Zoo Conservation Alliance (DZCA) is a leader in animal care, wildlife conservation, and education. We are passionate about our commitment to excellence in support of our mission of Inspiring Communities to Save Wildlife for Future Generations. DZCA honors our animals, staff, and guests by conducting ourselves at the highest level of integrity through our Core Actions -- Inspire Awe: Safety, Care, Connect, and by embracing our Core Values of: Welcoming, Curious, United, Courageous, and Transformative in all that we do. The Digital Content & Social Media Manager advances Denver Zoo Conservation Alliance’s mission and goals by leading our digital storytelling. The position will shape and deliver engaging social media, video, photography, and editorial content that strengthens our brand, connects with audiences, and brings our mission to life across digital platforms. Our team is made up of passionate and diverse professionals dedicated to providing excellent care for our animals while creating meaningful experiences for our guests. If you're excited to contribute your skills in a collaborative and innovative environment, Denver Zoo Conservation Alliance is the place for you!

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, Journalism or a related discipline, or an equivalent combination of relevant education and professional experience.
• Minimum of 5 years of progressive professional experience in social media, digital content, content marketing, communications or related work.
• Excellent organization, communication, and prioritization skills with the ability to independently manage multiple priorities in a fast-paced environment.
• Proficiency with social publishing and listening tools, digital asset management systems, Microsoft Office, and relevant creative tools such as Adobe Creative Cloud preferred.
• Demonstrated experience leading social media and digital content strategy for a brand or organization across multiple platforms, including creating digital-first content and using audience insights and analytics to optimize performance.
• Strong leadership and cross-functional collaboration skills, with experience advising stakeholders, exercising sound judgment, and leading, coaching, or developing team members; direct supervisory experience strongly preferred.
• Strong knowledge of social media platforms, audience behavior, digital trends, and community management, with experience in a nonprofit, cultural attraction, mission-driven organization, tourism, entertainment, or related field preferred.
• Ability to pass a background check and pre-employment drug and alcohol screen.
• Candidates must be at least 21 years of age with a valid driver's license and a clean driving record.

Nice To Haves

• Proficiency with relevant creative tools such as Adobe Creative Cloud preferred.
• Experience in a nonprofit, cultural attraction, mission-driven organization, tourism, entertainment, or related field preferred.

Responsibilities

• Lead and evolve DZCA’s organic social media and digital content strategy, developing content plans, channel strategies, editorial priorities, and performance goals that strengthen audience engagement, reach, and brand visibility.
• Oversee the creation and delivery of compelling digital content across social media, video, photography, blogs, newsletters, and other editorial channels while ensuring a consistent and engaging brand voice.
• Lead day-to-day digital content operations and team performance, including supervising the Digital Content Coordinator, overseeing community management, and making editorial and channel prioritization decisions.
• Partner across Marketing, Communications, Creative, and organizational teams to bring campaigns and stories to life, identify emerging trends and opportunities, evaluate performance, and continually strengthen DZCA’s digital presence.
• Set the creative and editorial direction for DZCA’s digital storytelling, ensuring content is distinctive, audience-focused, platform-native, and aligned with the organization’s brand and mission.
• Lead the development of compelling, original content across social media, short-form video, photography, blogs, newsletters, and digital stories, providing hands-on creative and editorial direction as needed.
• Champion innovative storytelling approaches that strengthen DZCA’s digital presence while authentically showcasing the breadth of the organization’s work, impact, and experiences.
• Monitor and evaluate channel, audience and content performance using quantitative and qualitative data to identify meaningful trends in performance and provide recommendations to the Director of Marketing and other stakeholders.
• Translate analytics and audience behavior into actionable recommendations that improve content strategy, creative development and channel performance.
• Regularly test content formats, publishing strategies, creative approaches and emerging platform features to identify opportunities for increased reach, engagement and audience growth.
• Lead, mentor, and develop the Digital Content Assistant Manager, providing clear priorities, ongoing coaching, creative direction, and opportunities for increased ownership and professional growth.
• Manage team workflow, production priorities, and responsibilities to ensure resources are focused on high-impact organizational and digital content priorities.
• Establish effective standards and workflows for social publishing, community management, digital asset management, and content production while empowering independent execution.
• Serve as DZCA’s internal subject-matter expert on organic social media, digital storytelling and emerging digital content practices, and advise organizational partners on how digital content can best support business and audience objectives.
• Build strong relationships with executive leadership, animal care, conservation, education, guest experience, philanthropy and other teams to identify compelling stories and improve access to content opportunities.
• Collaborate with Marketing and Creative teams to develop integrated campaign strategies and ensure digital content effectively supports paid, owned, shared and earned communications efforts.
• Lead DZCA’s social media community management strategy, establishing standards for voice, engagement, response protocols, and escalation across digital channels.
• Monitor audience conversations, sentiment, and emerging issues, ensuring timely and consistent engagement while identifying potential reputational or sensitive concerns.
• Partner with Communications leadership on sensitive and crisis communications, exercising sound judgment to appropriately respond to or escalate issues involving animal wellbeing, safety, legal considerations, or organizational reputation.
• Participate directly in content creation when strategic importance, complexity, timeliness or production needs warrant Manager involvement.
• Ensure the Digital Content Assistant Manager maintains content and asset management systems consistent with established workflows.
• Additional duties as assigned.
• Acts as a good steward of the DZCA's resources.
• This position will interact with managers at all levels and staff members across the organization, in addition to members of external organizations.
• The nature of this position requires safeguarding against the release of confidential and proprietary information of DZCA.

Benefits

• Comprehensive medical, vision, and dental coverage
• 403(b) Retirement Account with employer match
• Generous paid time off: vacation, sick leave, personal days, and holidays
• A Family DZCA Membership with discounted tickets to special events
• Concession and retail discounts, plus free parking

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level