Social Media and Consumer Engagement Associate

Sargento Foods • Plymouth, WI

2d • Hybrid

About The Position

The Social Media & Consumer Engagement Associate helps strengthen the brand’s relationship with consumers through real-time social media engagement and direct consumer support. This role blends digital community management (e.g. monitoring and joining conversations, responding to comments, spotting trends, and building rapport) with traditional consumer care via phone, email and digital channels. Success in this role requires someone who fully “lives in” social platforms, understands Gen Z/Millennial digital culture, and can help the brand join conversations quickly, authentically, and in a way that reflects the Sargento voice and values. This role sits at the intersection of social culture and real consumer connection.

Requirements

• 1–3 years of experience in social media engagement, community management, customer service, or a related field.
• 0-1 years’ experience with a Master’s degree
• Bachelor’s degree in marketing, Communications, Public Relations, or a related discipline.
• Strong written and verbal communication skills with the ability to adapt to a brand voice across platforms.
• Strong awareness of social media culture, trends, and platform-specific behaviors.
• Deep familiarity with social platforms including TikTok, Instagram, Facebook, X, YouTube, Reddit, Pinterest, and others.
• Ability to respond quickly and thoughtfully in fast-moving environments.
• Comfort and confidence handling consumer phone calls with professionalism, warmth and empathy.
• Experience using social engagement or social listening tools such as Sprinklr, Emplifi, or native platform engagement dashboards.

Responsibilities

• Monitor brand mentions, comments, tags, and conversations across all active platforms, including but not limited to Instagram, Facebook, TikTok, YouTube and Reddit and other emerging channels.
• Respond to comments and messages in a timely, on-brand, and human way that reflects the brand’s voice and personality.
• Help maintain and evolve the brand’s social media voice by ensuring all responses are consistent, authentic, and aligned with brand guidelines.
• Identify cultural moments, platform trends, competitive activities and conversation opportunities relevant to the brand’s audience.
• Foster a sense of community by encouraging participation, acknowledging fans, and identifying opportunities to amplify user-generated content.
• Flag emerging conversations, potential issues, and engagement opportunities to the Integrated Marketing Communications team.
• Track engagement activity and growth across social platforms and support reporting on key social media metrics and insights.
• Contribute ideas for agile marketing moments and real-time engagement opportunities.
• Answer inbound phone calls with empathy, warmth, and professionalism, ensuring consumers are always able to reach a real person.
• Provide product information, respond to questions and troubleshoot consumer concerns.
• Manage and respond to consumer inquiries submitted through email, web forms, or other owned channels.
• Accurately document interactions and ensure timely follow-up when needed.
• Ensure every consumer interaction reflects the brand’s commitment to quality and makes consumers feel heard, valued, and respected.
• Provide routine reporting on consumer issues showcasing key takeaways, trend lines, and verbatim feedback examples.
• Share insights from social conversations, consumer feedback, and emerging trends with the Integrated Marketing Communications team.
• Partner closely with the Social & Consumer Response Manager on issue escalation, response guidance, and continuous process improvement.
• Support community-related initiatives, campaign engagement, and consumer insight gathering across marketing programs.
• Balance real-time social media engagement responsibilities with scheduled consumer response coverage.

Benefits

• Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance
• Remote ½ day Fridays
• Onsite Health & Wellness Center
• Employer 401K contribution in the top 1% of the nation
• Relocation Assistance
• Tuition Assistance
• Access to Employee Store

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees