Social Media and Channel Manager (Marketing)/Career Opportunity

Chautauqua Institution•Town of Chautauqua, NY

6h•Onsite

About The Position

The Social Media and Channel Manager will lead the storytelling strategy across all Chautauqua Institution digital channels, including Facebook, Instagram, LinkedIn, X, TikTok, YouTube, and emerging platforms. This role manages the day-to-day execution of social media, ensuring content is engaging, brand-aligned, and designed to convert audiences into active participants and patrons. The position leads day-to-day channel execution while building content strategies that grow audiences, strengthen engagement, and convert interest into active participation, visitation, patronage, and support. This role combines creativity, editorial judgment, audience insight, and analytics to ensure Chautauqua remains relevant and resonant in the digital space.

Requirements

Bachelor's degree in marketing, journalism, or a similar field, or equivalent experience.
Minimum of one year of experience managing multiple social media channels, including developing content strategies and managing paid social media marketing.
Demonstrated history of managing multiple social channels.
Exceptional writing and editing skills, with keen attention to detail, strong news judgment, and proven ability to communicate clearly and concisely on a wide variety of topics.
Deep understanding of and enthusiasm for internet culture and all major social media platforms, and expertise in how best to leverage those platforms to reach particular audiences.
Ability to craft engaging content (paid and organic) that aligns with customer trends and market changes to interest and engage target markets.
Aptitude and initiative to learn new skills, programs, and platforms quickly and independently.
Using data and metrics to measure ROI and determine enhancements on campaigns.
Facebook Business Manager or Suite, Facebook Ads Manager, SproutSocial, or other management tools.
Photography and video production skills.
YouTube Creative Studio.
Proficiency with the Adobe Creative Cloud suite, particularly InDesign, Photoshop, and Acrobat.
Understanding of the fundamentals of visual communication and design (composition and color).
Proficiency in AP style.
Google Tag Manager.

Responsibilities

Develop and implement annual and seasonal strategies for all social channels, aligned with Chautauqua’s mission, goals, and audience segments.
Create original written, visual, and short-form video content optimized for each platform.
Serve as the brand storyteller across digital platforms, crafting narratives that elevate Chautauqua’s programming, people, community, and national relevance.
Manage Chautauqua’s YouTube channel as a primary storytelling and engagement tool, curating playlists, collaborating on video concepts, and optimizing content for discovery and retention.
Develop on-grounds social activation concepts that encourage participation, sharing, and audience interaction during the Summer Assembly and special events.
Identify trends, conversations, and cultural moments that create opportunities for relevant engagement.
Partner with the video production team to identify YouTube opportunities and ensure content is optimized for platform-specific engagement.
Work closely with marketing, communications, advancement, and program teams to plan campaigns that meet institutional goals.
Provide editorial guidance on digital storytelling, ensuring brand voice, accuracy, and accessibility across platforms.
Oversee daily channel management, publishing, and scheduling across platforms.
Monitor and respond to online conversations, engaging with audiences to strengthen relationships and resolve patron concerns.
Provide on-site coverage of major events, capturing content in real time and engaging audiences across platforms.
Identify and execute opportunities for user-generated content, creator collaborations, contests, and experiential social moments on the grounds.
Cultivate digital communities around Chautauqua’s programs and values.
Establish KPIs for each channel (reach, engagement, conversions, subscriber growth, etc.) and monitor performance.
Produce regular reports and insights to inform strategy and recommend adjustments.
Utilize A/B testing and analytics tools to continuously improve content effectiveness.

Benefits

national health insurance network with Highmark
flexible spend (or health savings) account options
dental and vision insurance
complimentary life insurance
wellness incentives
an employee assistance program
supplemental life insurance
long-term disability options
discretionary employer retirement plan contribution (6% of gross compensation following the designated service period)
traditional Chautauqua gate pass