Marketing and Social Media Intern

CULLIGAN OF SAN ANTONIO•San Antonio, TX

About The Position

The Marketing and Social Media Intern is responsible for the creation, execution, and maintaining of the company’s social media efforts with the guidance of the Marketing Supervisor. Key aspects of this role include crafting engaging content, assisting with the management of social media channels, and supporting campaigns as a means of enhancing our company brand. The duration of this internship will be from June to August, working part-time up to 30 hours per week. High-performing interns will be considered for a full-time role upon program completion.

Requirements

Bachelor's degree in Business Marketing, Advertising, Communications, or a related field, or currently pursuing.
Prior internship, coursework, or hands-on experience in social media management or digital marketing.
Demonstrated ability to create content across multiple formats (graphic, written, and video).
Familiarity with social media analytics and basic performance reporting.
Experience with or willingness to learn marketing project management workflows.
Basic photography or videography skills a plus.
Familiarity with AI-powered marketing or creative tools is a plus; eagerness to learn and apply them is required.
Written communication skills, a self-starter mentality, attention to Detail, adaptability, collaborative spirit, creative thinking, organizational skills, tech-forward mindset, curiosity & willingness to learn, professionalism and reliability.
Proficiency Preferred: Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), Canva, Meta Business Suite (Facebook & Instagram Ads Manager), Google Analytics / GA4.
Familiarity a Plus: Project Management Tools (Monday.com), Salesforce, Google Ads & Google Business Profile, Email marketing platforms (Mailchimp or similar), Social media scheduling tools, TikTok / YouTube content creation, Microsoft Office & Google Workspace.

Nice To Haves

Basic photography or videography skills a plus.
Familiarity with AI-powered marketing or creative tools is a plus.

Responsibilities

Support content creation across social media, email marketing, blog articles, and promotional materials.
Create organic content for social media and adhere to the Culligan brand guidelines across all platforms and locations.
Construct compelling, audience-targeted copy and visuals catered to our residential and commercial customer base.
Assist with video content production, including scripting, scheduling, and coordinating employee spotlights and educational video series.
Manage and update company social media platforms across all five locations, ensuring consistency in brand voice and timely posting.
Build and maintain a collaborative monthly content calendar with scheduled posts, campaign milestones, and promotional timing.
Help plan, execute, and monitor marketing campaigns and promotions, including seasonal pushes, product-focused initiatives, and special events.
Create, execute, and analyze social media and digital marketing campaigns; compile performance reports with key metrics.
Support multi-location paid advertising efforts, including tracking budgets, monitoring campaign performance, and flagging optimization opportunities.
Assist in planning and coordinating community events, local sponsorships, and charity initiatives across all markets.
Attend events as needed to capture content, represent the brand, and support on-site promotional efforts.
Help identify and pursue local partnership opportunities that align with Culligan's community presence.
Maintain and organize campaign assets, creative files, and project timelines using Monday.com.
Monitor dealership websites, social media pages, and local business listings for accuracy and brand consistency.
Maintain positive working relationships with management and employees across all locations.
Complete projects assigned by the Marketing Department with proficiency in digital and remote tools.
Willingness to stay current on AI developments relevant to marketing and adapt practices accordingly.