Social Media and Brand Specialist

Omega Builders•Temple, TX

just now

About The Position

Omega Builders is GROWING, and we're looking for a Social Media and Brand Specialist to join our marketing team! As a proud National Housing Quality Award (NHQA) Silver Winner, we are committed to excellence in everything we do — and that starts with our people. We are seeking a creative, detail-oriented professional with strong communication skills, a sharp eye for brand consistency, and a genuine desire to join a high-performing team. We offer competitive pay and a comprehensive benefits package, including generous PTO, medical, dental, vision, and a great workplace culture! Come be a part of something amazing!

Requirements

Bachelor's degree in Marketing, Graphic Design, Communications, or a related field preferred
Minimum 1–2 years of experience in social media management, content creation, or creative production
Strong visual storytelling ability with demonstrated proficiency in video production, shooting, and editing
Strong technical ability in professional video editing software to produce high-quality, engaging visual stories.
Comfortable utilizing HubSpot and third-party tools to analyze market sentiment and lead tracking.
Creative design skills with experience producing professional marketing collateral
Analytical ability to interpret social and digital metrics and apply insights to content strategy
Exceptional written communication skills adaptable across audiences and platforms
Highly organized with the ability to manage multiple concurrent projects independently
Teamwork and strong interpersonal skills for effective collaboration

Nice To Haves

Experience in residential construction or real estate a plus

Responsibilities

Plan, create, and schedule original content across active social media platforms to grow brand presence, increase engagement, and attract followers
Manage day-to-day account operations including monitoring, community engagement, and direct messaging using scheduling and automation tools
Plan, manage, and optimize paid social media advertising campaigns to support targeted reach and lead generation; support expansion to additional ad platforms as scope evolves
Manage Omega's online reputation across assigned platforms, responding to comments and reviews with urgency and professionalism
Evaluate and expand the brand's presence on emerging and additional platforms as priorities are identified
Utilize all available platforms to track and report social media campaigns, KPIs and to provide actionable performance improvements
Manage allocated resources for specific projects within established budgetary guidelines
Produce, shoot, and edit video content for social media, website galleries, digital platforms, walkthroughs, and community features
Shoot and edit 3D tours for homes and communities
Oversee, train, and support the sales and marketing team on video platform tools and best practices
Maintain a structured digital asset library of high-resolution media for use across marketing and sales channels
Create written content for various marketing needs including home descriptions, website copy, and other brand communications
Update website listings with video content, 3D tours, and other digital assets as homes are released or updated
Coordinate professional photography for model homes and inventory
Design and maintain sales collateral
Support the execution of integrated marketing campaigns across digital, social, and traditional channels to ensure a unified brand message
Research and evaluate competitors’ social media to identify strategic opportunities
Ensure brand consistency across all customer-facing materials, digital platforms, and communications
Attend local industry events, networking functions, and trade shows to build brand awareness and foster partnerships
Support sales and construction teams with content and design-related marketing needs as requested
Communicate updates and marketing initiatives to the sales team
Other duties as assigned