Social Media Analytics & Insights Strategist

D.R. Horton•Arlington, TX

7d•Onsite

About The Position

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. D.R. Horton, Inc. is currently looking for a Social Media Analytics & Insights Strategist. The right candidate will analyze paid, organic, and influencer social media performance and translates complex data into actionable business and marketing insights. This position evaluates campaign, audience, creative, market, and funnel performance to identify trends, measurement opportunities, and recommendations that improve social media effectiveness and inform future decisions. This is an in-office role located in Arlington, TX.

Requirements

Bachelor’s degree in Marketing, Communications, Advertising, or a related field, or equivalent relevant experience
Three years of experience in social media analytics, digital marketing analytics, paid media analytics, marketing measurement, or a related field
Experience analyzing performance across major social media platforms and interpreting campaign, audience, creative, and conversion data
Experience developing reports or dashboards using Excel, Power BI, Tableau, Looker Studio, or comparable tools
Working knowledge of Google Analytics 4, campaign tracking, conversion measurement, and digital attribution concepts
Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision

Nice To Haves

Five years of digital marketing, social media analytics, or marketing measurement experience
Experience measuring paid, organic, and influencer social media programs
Experience supporting multiple campaigns, markets, locations, or business units

Responsibilities

Analyze paid, organic, and influencer social media performance across campaigns, platforms, audiences, creative, markets, and funnel stages to identify trends, opportunities, and performance gaps
Translate social media data into actionable insights and recommendations regarding campaign performance, audience strategies, creative effectiveness, channel activity, and future testing opportunities
Develop and maintain recurring social media reports and dashboards that provide visibility into channel health, campaign performance, budget pacing, key performance indicators, and available business outcomes
Evaluate social media performance beyond engagement metrics by connecting activity to leads, appointments, conversions, sales, and other downstream measures
Establish consistent measurement approaches, KPI definitions, campaign taxonomy, naming conventions, tracking parameters, and reporting inputs to improve the accuracy and comparability of social media data
Design measurement approaches for social media testing initiatives, evaluate results against established hypotheses and success measures, and recommend how findings should influence future activity
Investigate trends, anomalies, reporting discrepancies, data quality issues, budget pacing, and performance variances across agency, platform, and internal data sources and communicate material findings
Prepare recurring and post-campaign performance analyses that summarize results, business implications, key learnings, and recommended actions for marketing stakeholders
Collaborate with Social, Digital, Analytics, Technology, and external partners to address conversion measurement, tracking, attribution, lead-flow, and other social media reporting requirements
Support consistent social media reporting and measurement practices for market and division needs using established enterprise methodologies