Associate Manager – Social Insights & Analytics

Wingstop•Dallas, TX

1d•Onsite

About The Position

The Associate Manager of Social Insights & Analytics will own the intelligence that makes Wingstop Social smarter. Turn social listening, customer behavior, cultural signals, competitive activity and performance data into clear recommendations for what Wingstop should do next. You will connect what Wingstop sees in culture and community with how our social work performs, helping the team make better decisions faster. This role is not a reporting function for reporting's sake: the expectation is to turn signals and data into recommendations, actions and measurable learning across always-on Social, campaigns and creators. You'll operate with leverage: partner tools and agency inputs handle collection and production, so your time concentrates on judgment — what matters, why, and what Wingstop should do about it.

Requirements

3–5 years of experience in social media analytics, social listening, consumer insights, digital analytics or a related discipline.
Hands-on experience with social listening and analytics platforms including Sprout Social, Google Data Studio, Microsoft Power BI, and Sprout Social.
Strong analytical ability with a demonstrated talent for turning data into concise, actionable recommendations.
Strong cultural and competitive curiosity; able to distinguish a meaningful signal from noise.
Comfort working across qualitative and quantitative inputs, including comments, sentiment, content performance and campaign data.
Demonstrated ability to prioritize ruthlessly: deliver the recurring scoreboard efficiently while protecting time for the signals and questions that change decisions.
Strong communication and presentation skills, with the confidence to recommend action rather than simply report findings.
Highly organized and able to manage recurring reporting while responding to fast-moving cultural or business questions.
Ability to assist with social execution as needed.
BA/BS preferred or equivalent relevant experience.

Responsibilities

Own day-to-day social listening across Wingstop, customers, culture and competitors.
Identify emerging conversations, customer behaviors, trends, opportunities and risks relevant to Wingstop.
Assess Wingstop's permission and opportunity to participate and bring clear recommendations to the Social team.
Track competitors and category activity to identify whitespace, emerging practices and meaningful shifts.
Partner with Community and Guest Experience to identify guest signals that should influence content, operations or broader business decisions.
Own Organic Social performance measurement, reporting and benchmarking across always-on and campaign work.
Partner with Strategy to define learning questions, success measures and benchmarks before work launches.
Analyze content, campaign, channel and creator performance to understand not only what happened, but why.
Build clear, decision-ready reporting that connects performance to customer behavior and business objectives.
Recommend what the team should repeat, change, stop or scale.
Direct partner and platform resources that provide listening infrastructure, dashboards and data inputs — while owning insight, interpretation and recommendation internally. Partners supply signal; this role owns the "so what."
Connect listening, performance, community response and competitive activity into one view of what matters now.
Operate a Signal → So What → Recommendation → Action/Owner learning loop and follow through on whether recommendations were implemented.
Maintain the team's test-and-learn agenda and document learning over time so campaigns and content do not start from zero.
Partner with Strategy, Creative and Influencer leads to turn learning into better briefs, content, creator choices and amplification decisions.
Track whether recommendations improved outcomes and continuously sharpen the team's benchmarks and decision rules.

Benefits

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Lunch provided every Tuesday and Thursday in office
Discount on Wingstop gift cards
Onsite game room