Social Marketing Strategist

ROBINSON HELICOPTER CO INC•Torrance, CA

11d•$73,000 - $80,000•Onsite

About The Position

This role drives Robinson Helicopter Company’s (RHC) global social marketing efforts, serving as a lead content creator and visual storyteller across our social media channels. Positioned at the intersection of product, engineering, sales, and corporate communications, you will identify key narratives from across the business and translate technical concepts, customer missions, and brand milestones into compelling social content. As the owner of RHC’s global social media presence and primary digital storytelling channels, you will be responsible for developing, planning, executing, and optimizing content strategies that educate audiences, strengthen brand affinity, and drive action and engagement across a growing global community.

Requirements

A Bachelor of Arts degree in marketing, advertising, communications, digital strategy, or a related field and at least two years of relevant experience with social media management.
3+ years of proven experience in a social media or digital marketing role.
Must be on site in Torrance 5x a week
Must have experience storytelling for consumer products or brands.
Must be comfortable with some minimal amounts of travel, as needed
Must have demonstrable experience of driving social growth across all platforms
Excellent written and verbal communication skills with the ability to tailor actionable messaging to diverse audiences.
Strong analytical and problem-solving skills with a data-driven approach to campaign optimization.
Juggle multiple projects with finesse, prioritizing tasks, managing deadlines, and ensuring seamless campaign execution.
Adaptable and flexible in a team environment, adjusting to changing circumstances and priorities as needed.

Nice To Haves

Experience with marketing analytics and social media analytics tools.
Knowledge of the aviation, mobility, or manufacturing industry.
Passion for the aerospace industry and Robinson Helicopter's legacy of innovation
Bilingual in English and Spanish

Responsibilities

Present creative and data-driven monthly social media plans and clear project timelines to shape our overall social strategy.
Maintain a strategic campaign calendar and platform-specific timelines to coordinate cross-functional digital campaigns and align with major global trade shows and product launches.
Oversee content pipelines, project coordination, and schedule organization to ensure smooth workflows.
Script, shoot, and edit social-first video/photo content (Facebook, Instagram, Reels, Shorts, LinkedIn, X) with platform-native copy.
Create targeted product content ranging from talking-head videos to short-form social posts.
Draft high-impact visual and written narratives translating product features, operator missions, and milestones into brand affinity.
Capture and deliver real-time content from live events, trade shows, and seasonal moments.
Manage content organization across digital platforms and repurpose video assets into web copy to boost SEO rankings.
Manage real-time community engagement, curate user-generated content, and oversee influencer outreach.
Analyze performance metrics to optimize content tactics and deliver monthly reporting mapped to brand goals.
Achieve a 15-20% year-over-year increase in cross-channel engagement (likes, shares, comments, saves) and grow net follower count by 20% across primary digital platforms.
Increase positive brand sentiment and active community interactions by 10% through consistent real-time engagement and curated operator/pilot UGC.
Maintain a 100% on-time publication rate for the editorial calendar, delivering 1-3 weekly social-first video assets and monthly story-driven videos.
Manage high-impact creator or operator spotlight partnerships per quarter to expand reach into adjacent and general markets.
Conduct monthly performance audits, utilizing analytics to improve average video completion rates and click-through rates (CTR).