Social Content Strategist

IPSY

2d • $80,000 - $90,000 • Hybrid

About The Position

IPSY is seeking a highly creative and strategic Social Content Strategist to lead and enhance its presence on key organic social channels, including Instagram, TikTok, Facebook, YouTube Shorts, and emerging platforms. This role requires a blend of beauty content creation, channel strategy and management, and trendspotting. The strategist will own organic social channels, conceptualize, create, and direct social-first content to achieve organic goals, acting as a social expert and cross-functional partner to shape IPSY's social media presence. The position reports to the Director of Social Media and requires the candidate to be based in the Los Angeles, CA area, operating in a hybrid model of onsite and remote work.

Requirements

• 4+ years of experience in social media and content creation within beauty, wellness, or lifestyle.
• Demonstrated experience creating and managing content on Instagram, Facebook, YouTube shorts, and TikTok with a clear understanding of each platform's unique requirements.
• Proven track record directly managing or growing a brand's social presence.
• Strong video editing and storytelling skills, with experience in CapCut, Adobe Suite, or similar tools.
• Comfortable both behind and in front of the camera when needed.
• Deep understanding of social platforms, trends, and audience engagement strategies.
• Ability to interpret analytics and translate insights into strategy; familiarity with tools such as Dash Social a plus.
• Experience collaborating cross-functionally with creative, production, and brand teams.
• Highly organized, detail-oriented, and comfortable thriving in a fast-paced environment, with evolving priorities.
• Must be based in Los Angeles, CA.

Nice To Haves

• A creator’s mindset paired with strategic intuition.
• Someone who has a deep understanding of how to make content perform, and the instinct to act on it.
• Passion for beauty, lifestyle, or wellness, and eye for storytelling.
• A team player who brings creative energy and a positive attitude.
• A proactive problem solver who doesn’t just spot trends, but finds ways to make them relevant to our brand.
• An authentic communicator who enjoys engaging with communities online.
• Someone who lives and breathes internet culture and social media.

Responsibilities

• Concept, capture, and edit social-first content including short-form original videos, trending formats, campaign storytelling, BTS, in-office footage, reactive content, and event coverage for all IPSY social channels.
• Serve as an in-house beauty content creator, producing compelling, trend-forward content that authentically connects with IPSY's beauty audience.
• Lead the planning of and attend social shoots, working alongside the Production team to gather footage optimized for organic social.
• Translate creative ideas into scroll-stopping content tailored to each platform.
• Develop and manage creative briefs for campaign-specific social assets used across IPSY channels.
• Own and manage IPSY’s Instagram, Facebook, and YouTube shorts strategy to drive brand awareness, engagement, and traffic.
• Act as a channel expert and develop platform-optimized content through original content creation, UGC briefs, and dedicated social shoots.
• Maintain a sharp pulse on the evolving social and beauty landscape, identifying high-impact trends and testing opportunities.
• Collaborate cross-functionally with Creator Partnerships, Brand Ops, Creative, Production, Brand Partnerships, Growth and Events to ensure alignment on objectives.
• Manage the social content calendar; publish and maintain daily content with strong attention to brand voice and accuracy.
• Identify pop culture moments and trends that resonate with our community and brand.
• Leverage beauty trends and popular formats to identify reactive content opportunities.
• Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.
• Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights.
• Build weekly and monthly performance reports to guide ongoing strategy.

Benefits

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility (hybrid)
• Free IPSY Extra subscription
• Learning & development programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed