Strategist, Marketing

Eastern Kentucky University•Richmond, VA

12h•Onsite

About The Position

The Marketing Strategist develops, implements, and optimizes data-driven marketing strategies in support of EKU's institutional priorities, including enrollment, brand, academic programs, and student success. Reporting to the Sr. Director of Strategy and Creative, this position ensures marketing initiatives are targeted, measurable, and aligned with institutional goals. The Marketing Strategist executes audience segmentation, campaign performance analysis, and multi-channel marketing strategy — including content and copywriting — to drive engagement and conversion across key audiences.

Requirements

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
Two years of experience in marketing, content development, or communications.
Experience with multi-channel marketing campaigns and digital platforms preferred.
Familiarity with CRM systems (Technolutions Slate preferred) a plus

Responsibilities

Develops and implements multi-channel marketing strategies integrating email, digital advertising, social media, print, and web content in support of institutional marketing priorities.
Collaborates with internal stakeholders to ensure campaign messaging aligns with EKU's brand voice and strategic goals.
Oversees campaign planning, timelines, execution, and performance tracking to optimize engagement and conversion rates.
Writes and edits audience-specific copy for email campaigns, web pages, social media, digital advertising, print collateral, and video scripts.
Ensures all written content reflects EKU's brand voice and is appropriately tailored to the target audience and channel.
Partners with the creative team to ensure copy and design are developed in alignment with campaign messaging strategy.
Leverages Technolutions Slate and other digital marketing platforms to develop targeted campaigns tailored to distinct audience segments.
Implements A/B testing, automation workflows, and behavioral triggers to enhance marketing effectiveness.
Ensures campaign messaging and visuals are appropriately tailored for each segment and funnel stage.
Tracks and analyzes marketing KPIs including click-through rates, conversions, engagement, and yield to inform decision-making.
Uses Google Analytics, CRM dashboards, and reporting tools to measure and refine marketing effectiveness.
Provides data-driven recommendations for campaign adjustments, messaging refinements, and budget considerations.
Works with Admissions, Enrollment Management, Student Success, and other campus partners to ensure marketing efforts support institutional priorities.
Supports project management functions including marketing calendars, deadlines, and vendor/agency coordination.