Social Marketing Manager (DOMA)

D3•Los Angeles, CA

About The Position

D3 is seeking a battle-tested Social Marketing Manager for Doma Protocol who lives and breathes crypto Twitter. You've already scaled social channels for top-tier DeFi protocols or serious infrastructure projects—not just hyped NFT drops or memecoin runs. You understand the difference between building sustainable communities and chasing engagement farming. You know what real builders talk about because you're part of those conversations daily. This isn't a role for someone learning Web3 social dynamics—we need someone who already has the CT credibility, the network, and the proven playbook. You'll own our social strategy end-to-end, translating complex DomainFi innovation into narratives that resonate with degens, developers, and domain investors alike. You'll work directly with our founders, product, BD, and growth teams to drive campaigns that don't just generate impressions, but convert to actual protocol usage and community activation. If you've successfully grown a top Web3 project’s Twitter from sub-10k t250k+ followers with high-quality engagement, positioned an infrastructure project for mindshare against entrenched competitors, or navigated a major protocol launch/upgrade through strategic social coordination—we want to talk.

Requirements

You've done this before at a Tier-1 project
5+ years leading social and community marketing for Web3 projects, with at least 2-3 years at a notable DeFi protocol, L1/L2, or serious infrastructure project (not consumer NFT/gaming projects)
Demonstrable track record scaling social channels to 100k+ highly-engaged followers across Twitter/X, Telegram, Discord, LinkedIn, and other platforms
Portfolio of successful protocol launches, major upgrades, partnership announcements, or other high-stakes campaigns you've led social strategy for
You understand the actual crypto ecosystem deeply
Native fluency in DeFi mechanics, blockchain infrastructure, tokenomics, and protocol design—you can hold your own in technical conversations with developers
Strong familiarity with DAOs, liquidity dynamics, MEV, cross-chain bridges, oracles, and other DeFi primitives
You follow the right people on CT, participate in the right Discord servers, and genuinely understand what builders and informed participants care about
You're a storyteller who can actually execute
Exceptional writing ability with proven capacity to simplify complex concepts without dumbing them down or sacrificing accuracy
Hands-on skills across content formats: copywriting, basic graphic design (Figma/Canva), short-form video editing, meme creation, thread composition
Experience managing content calendars, coordinating cross-functional launches, and shipping consistently high-quality output
You're data-informed but not data-paralyzed
Comfortable with analytics platforms (Twitter Analytics, Kaito, Dune, Google Analytics) and social management tools (Buffer, Hootsuite, or similar)
Track record defining KPIs, measuring campaign performance, and using insights to iterate and improve
Balance between qualitative community intuition and quantitative performance metrics
You have the network and credibility
Existing relationships with CT influencers, crypto journalists, podcast hosts, and other amplification channels
Reputation within Web3 social circles as someone who understands the space and doesn't just spam engagement bait
Ability to coordinate with KOLs, manage influencer partnerships, and orchestrate authentic third-party advocacy

Nice To Haves

Direct experience with Web3-native social platforms like Farcaster, Lens Protocol, Mirror, or Paragraph
Technical understanding of DNS infrastructure, domain registrars, or ENS/domain name systems
Experience running paid social campaigns in crypto (Twitter Ads, targeted Discord promotions, influencer budgets)
Background coordinating social strategy during token launches, airdrops, or liquidity bootstrapping events
Existing audience or personal brand within crypto Twitter that demonstrates your own social credibility
Familiarity with domain investing communities and .com/TLD market dynamics
Experience with on-chain analytics tools (Dune, Nansen, Flipside) to surface data-driven narratives

Responsibilities

Own the social strategy for Doma Protocol building the future of DNS on-chain
Architect and execute Doma's social media playbook across Twitter/X (primary), Discord, Telegram, and LinkedIn
Drive narrative positioning that establishes Doma as the definitive voice in DomainFi and DNS tokenization within the broader DeFi and Web3 infrastructure conversations
Build sophisticated content strategies that thread the needle between technical depth for builders and accessible narratives for traders and domain investors
Create content that actually moves the needle on CT
Ship high-conviction takes, educational threads, product updates, and ecosystem commentary that generates organic reach and quality engagement
Collaborate with product and research teams to translate complex protocol mechanics into compelling storylines that resonate with different audience segments (traders, developers, domain investors, institutions)
Rapidly respond to market trends, competitor moves, and broader crypto narratives while maintaining authentic brand voice
Scale and activate our community across channels
Grow engaged followings from thousands to hundreds of thousands across Twitter, Discord, and Telegram through both organic and strategic growth tactics
Foster genuine discussions, identify and elevate community advocates, and orchestrate collaborations with aligned protocols, influencers, and CT personalities
Build ambassador and community moderator programs that extend our reach while maintaining quality and brand alignment
Leverage data to optimize everything
Track granular metrics beyond vanity numbers—monitor sentiment, conversion paths, community health, and content performance to continuously refine strategy
Use tools like Twitter Analytics, Kaito, Dune dashboards, and social listening platforms to identify opportunities and measure campaign effectiveness
A/B test messaging, timing, formats, and channels to maximize ROI on every activation
Stay plugged into the meta
Maintain deep awareness of DeFi trends, infrastructure narratives, domain market dynamics, and broader crypto cycles
Identify and exploit emerging platforms, distribution channels, partnership opportunities, and campaign angles before they're obvious
Build relationships with key CT voices, reporters, analysts, and ecosystem partners to amplify our reach