Social Media Marketing Manager

Western Alliance Bank • Phoenix, AZ

9d

About The Position

Western Alliance Bank seeks an experienced social media professional to lead and execute strategies that build brand awareness, strengthen engagement and support business objectives. This role oversees social media activities across all lines of business, manages external agencies and ensures best practices in a regulated industry. The ideal candidate combines strategic thinking with strong creative, analytical and project management skills. Oversee and drive best practices through the social media Center of Excellence, working closely with marketing managers and business line leaders to ensure unified social strategies and impactful campaign execution. Develop and manage social media content, including day-to-day curation and production, approvals, scheduling and publishing. Manage social handles, content management platforms, social listening and local SEO/location listing platforms. Support paid social campaigns, ensuring alignment with organic efforts. Lead community management, including engagement, response and escalation protocols. Monitor brand mentions, reviews and conversations; manage daily listening and reputation monitoring. Conduct daily monitoring for impersonation risks. Maintain processes, standards and procedures for social media governance, style guide and best practices. Deliver monthly social media performance reports and quarterly reporting and provide insights to optimize strategy, drive engagement and follower growth. Work independently to lead various project-oriented tasks as needed such as process improvements, calendar development and execution. Regularly monitor the competitive space and be aware of market changes, development and trends to identify potential challenges and opportunities in the short and long term. Serve as the subject matter expert for social media, providing regular guidance, training and knowledge sharing to the Marketing team and others.

Requirements

• High School diploma required; Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred.
• 8+ years in brand/content marketing; including 3+ years in social media analytics; 2+ years with social listening and content management platforms.
• Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
• Advanced knowledge of marketing processes including but not limited to creative work, print and multi-media, vendors, ad agencies, sales management training, etc.
• Advanced computer skills (Microsoft Office including MS Project Manager, desktop publishing, etc.).
• Advanced speaking and writing communication skills.
• Proficiency in writing and editing, graphic design and social media is required
• Strong writing, presentation, storytelling and creative direction skills
• Expertise in major social platforms and tools (LinkedIn, Meta, X, Reddit, Sprout Social, Hootsuite, Sprinklr).
• Ability to work independently to manage multiple priorities and thrive in a dynamic fast-paced environment.
• Demonstrated proficiency in social media video and audio production, including creating engaging multimedia content optimized for platform-specific formats and audience engagement.
• Enthusiasm for serving as a brand advocate and ability to manage by influence
• Adept at managing through hierarchy, across varying organizational structures and within matrixed organizations.
• Ability to work in groups and individually to meet goals.
• Experience within financial services or technology industries, as well as B2B, B2C and B2B2C organizations.
• Good technical skills with the ability to pick up new tools and ideas quickly, experience with Sprout Social, Workfront, Adobe, Figma, Canva or similar tools a plus.
• Occasional travel required.

Nice To Haves

• Previous leadership experience preferred.

Responsibilities

• Oversee and drive best practices through the social media Center of Excellence, working closely with marketing managers and business line leaders to ensure unified social strategies and impactful campaign execution.
• Develop and manage social media content, including day-to-day curation and production, approvals, scheduling and publishing.
• Manage social handles, content management platforms, social listening and local SEO/location listing platforms.
• Support paid social campaigns, ensuring alignment with organic efforts.
• Lead community management, including engagement, response and escalation protocols.
• Monitor brand mentions, reviews and conversations; manage daily listening and reputation monitoring.
• Conduct daily monitoring for impersonation risks.
• Maintain processes, standards and procedures for social media governance, style guide and best practices.
• Deliver monthly social media performance reports and quarterly reporting and provide insights to optimize strategy, drive engagement and follower growth.
• Work independently to lead various project-oriented tasks as needed such as process improvements, calendar development and execution.
• Regularly monitor the competitive space and be aware of market changes, development and trends to identify potential challenges and opportunities in the short and long term.
• Serve as the subject matter expert for social media, providing regular guidance, training and knowledge sharing to the Marketing team and others.

Benefits

• We offer all the important things you'd want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you’ll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED