Marketing/Social Media Manager

Arrow BI • Weston, FL

11d

About The Position

Leading Cyber Intelligence firm in South Florida, seeking a creative and tech -savvy Marketing and Social Media Manager to join a dynamic team. This role is pivotal in enhancing brand presence, engaging audiences, and driving traffic through innovative strategies tailored to high -end, tech -driven industries. This role is responsible for overseeing social media accounts, creating content, and managing local South Florida marketing efforts such as sponsorships and events.

Requirements

• High level of professionalism, business acumen, and confidentiality needed to work in high -end, privacy -driven, and tech -centered industries.
• Proven expertise in digital marketing, including social media management, content creation, and analytics.
• Ability to keep up with and quickly learn the latest AI tools and technology used for marketing and design purposes.
• Proficiency in photography and graphic design with experience in Adobe Illustrator or similar software.
• Strong understanding of digital marketing principles including SEO, e -commerce strategies, and public relations tactics.
• Familiarity with social media management tools for scheduling posts and analyzing performance.
• Excellent written and verbal communication skills with the ability to create compelling content tailored for different audiences.
• Strong technical aptitude with a deep understanding of trends in high -end and tech -focused industries.
• Analytical skills to interpret campaign data and optimize strategies, including proficiency with web analytics tools (e.g., Google Analytics).
• Ability to work collaboratively in a team environment while also being self -motivated.

Nice To Haves

• Experience in advertising on various digital platforms is a plus.
• Experience working within the South Florida market is preferred.

Responsibilities

• Develop and execute comprehensive social media strategies across various platforms to increase brand awareness and engagement.
• Create, curate, and manage engaging content (images, video, written) that aligns with our brand voice and marketing goals.
• Monitor social media channels for trends, insights, and audience engagement; respond promptly to comments and messages.
• Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
• Analyze performance metrics using tools like Google Analytics and Hootsuite to measure success and optimize strategies.
• Stay up -to -date with the latest industry trends, tools, and best practices in social media marketing.
• Manage advertising campaigns on social media platforms to promote products or services effectively.
• Design and/or coordinate with graphic designers for visual content creation that enhances posts.
• Manage local South Florida marketing efforts, including sponsorships and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed